9782940411948

Basics Fashion Design 10: Jewellery Design From Fashion to Fine Jewellery

by
  • ISBN13:

    9782940411948

  • ISBN10:

    2940411948

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2012-11-01
  • Publisher: Ava Pub Sa

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Summary

Jewelry Designexplores a growing market for both designers and consumers, as fashion jewelry is now an integral part of the international fashion industry at all levels. With chapters on producing a collection, developing a brief, international markets, ethics and sustainability and the future of the industry, this is an accessible introduction to a dynamic subject. Each chapter is underpinned with interviews, case studies and activities to ensure readers are given a practical and inspirational introduction to the world of fashion jewelry.

Author Biography

Elizabeth Galton is a celebrated British creative talent. Former Creative Director of Links of London, Elizabeth successfully modernized the brand's design. Elizabeth has consulted for many high-profile brands including Swarovski, Liberty and Harvey Nichols. She is a graduate of the Royal College of Art and visiting lecturer at the University of the Arts, the London College of Fashion and Central Saint Martins. She was appointed an official ambassador for London Jewellery Week in 2011.

Table of Contents

Chapter 1: A Brief History of JewelleryThe origins of jewelleryJewellery through the agesInterview: Anne Kazuro-GuionnetProject: Researching referencesChapter 2: Jewellery StylesJewellery categoriesCatwalk jewelleryFine jewelleryFashion jewelleryInterview: Kate HillierInterview: Lara BohincEthical practiceCase study: Ethical designInterview: Stephen WebsterProject: The customerChapter 3: Essential ResearchSources of inspirationTrend forecastingCase study: Using trend researchResearch practicesCustomer researchInterview: Shaun LeaneProject: Creating a moodboardChapter 4: Design CreationThe designer's briefDesigning from your researchComputer-aided design (CAD)Case study: Head of designDesigning a balanced collectionInterview: Maeve GilliesProject: Planning and recording your workChapter 5: Design Development and RealizationThe development teamInterview: Theo FennellMaterials and sourcingPricing designsSamplingInterview: Kasia PiechockaProject: Design RealizationChapter 6: MarketingCreating a lookbookPortfolioPhotographing designsBrandingCommunicationsCase study: PR consultant and writerProject: Creating a lookbookChapter 7: A Career in JewelleryTrainingContemporary designerCase study: Brand designerDesign consultancyInterview: Erickson BeamonInterview: Nadja Swarovski

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