9782940411511

Basics Marketing 03: Marketing Management

by
  • ISBN13:

    9782940411511

  • ISBN10:

    2940411514

  • Edition: 1st
  • Format: Paperback
  • Copyright: 8/12/2011
  • Publisher: Ava Pub Sa
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Basics Marketing: Marketing Managementprovides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing. Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing programmes (such as economics, finances, personnel management and long-term brand strategy) is quite another. Throughout this book, Brian Sheehan helps bridge that divide using his 25 yearsrs" experience working for one of the worldrs"s largest agencies to help you master the business of marketing. Featured topics include: Introducing economics, Vision and mission, Competitive business strategy, Brand identity and thought leadership, Managing people, Handling a crisis, Measurement and financial basics, Legal considerations and ethical issues. Other AVA titles of interest includeBasics Marketing: Consumer Behaviour,Basics Marketing: Online Marketing,The Fundamentals of Marketing,The Fundamentals of Creative AdvertisingandThe Fundamentals of Branding.

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