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Advertising and Promotion : An Integrated Marketing Communications Perspective

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Advertising and Promotion : An Integrated Marketing Communications Perspective

by Belch, George E.; Belch, Michael A. (COL)

ISBN13: 9780073381091

ISBN10: 0073381098

More Details

Edition: 8th

Format: Hardcover

Copyright: 7/1/2008

Publisher: McGraw-Hill/Irwin