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Marketing Metrics The Manager's Guide to Measuring Marketing Performance

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Marketing Metrics The Manager's Guide to Measuring Marketing Performance

by Farris, Paul; Bendle, Neil; Pfeifer, Phillip E.; Reibstein, David

ISBN13: 9780134085968

ISBN10: 0134085965

More Details

Edition: 3rd

Format: Hardcover

Copyright: 8/27/2015

Publisher: Pearson FT Press