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9781111527778

BCOM 3 (with Printed Access Card)

by ;
  • ISBN13:

    9781111527778

  • ISBN10:

    1111527776

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2011-02-09
  • Publisher: South-Western College Pub
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List Price: $60.00

Summary

Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3 offers an engaging, accessible solution to accommodate the diverse lifestyle of today's learners. Interactive, engaging coverage of the latest business communication developments promises to keep the reader turning page after page within a streamlined design that connects the reader to the latest happenings in business communication as well as the skills critical for success. A full suite of learning tools includes innovative resources, such as Write Experience for immediate feedback on writing and CourseMate for online interactive support.

Table of Contents

Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Preparing Résumés and Application Messages
Interviewing for a Job and Preparing Employment
Grammar and Usage Appendix
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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