9780071590761

Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches

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  • ISBN13:

    9780071590761

  • ISBN10:

    0071590765

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-08-04
  • Publisher: McGraw-Hill Education
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

To be capable of Beating the Global Consolidation Endgame-i.e., outperforming your markets and prospering as industries move ever faster toward consolidation-your company needs to take fate into its own hands if it is to survive and thrive.

Author Biography

Fritz Kröger is vice president of A.T. Kearney in Germany.

Andrej Vizjak is a vice president in A.T. Kearney's Munich office; he leads the firm's southeast European operations.

Mike Moriarty is a vice president of A.T. Kearney in Chicago and a senior leader in A.T. Kearney's consumer industries practice.

Table of Contents

Acknowledgmentsp. xi
Introduction: The Truth about Nichesp. 1
Is There Really Such a Thing as a "Niche Strategy"?p. 21
Where Did All the Good Niche Strategies Go?p. 27
Know When to Hold 'Em ...p. 35
Niches Are Born, Live, and Die within Larger Marketsp. 51
Small Is Beautiful, but It Can Be Pretty Big Toop. 57
How to Find and Nurture a Stable, Defendable, and Profitable Nichep. 63
Nine Endgame Nichesp. 77
How to Find and Structure an Endgame Nichep. 129
The Unexploited Potential of the Endgame Nichesp. 137
Tales from the Front: 15 Niche Fighter Storiesp. 145
COSMOTE: Ringing Success in a Regional Nichep. 146
Mercator: The Regional Niche Well Soldp. 149
BMW: Sporty Driving from a Product Nichep. 152
NetJets: Flying High in a Target-Group Nichep. 156
Gorenje: Sold-Out Success in the Innovation Nichep. 159
Swatch: Timing the Right Move from One Niche Strategy to Anotherp. 162
Zara: A Product Niche Strategy with a Fast-Fashion Twistp. 165
Alcan: From Counter Niche to Global Consolidator ... to Endgame Acquisitionp. 169
Ducati: Keeping a Stable Branding Niche Strategyp. 172
Red Bull: How a Product/Branding Niche Charges Aheadp. 176
Apple: From Product/Branding Niche to Innovation + Counter Niche = Surprises All Aroundp. 179
RHON-KLINIKUM: Lightning Consolidation Cures Sick Hospitalsp. 183
Mittal Steel: The Quintessential Lightning Consolidator Melts the Steel Sectorp. 186
KPMG: Intelligent Use of the Cooperation Nichep. 189
Sabre: Market Splitter Takes Flightp. 191
About the Stable Endgame Niche Strategies Studyp. 195
Distribution of Stable Endgame Niches-Summaryp. 201
The 600 Stable Endgame Niche Fightersp. 205
Indexp. 227
Table of Contents provided by Ingram. All Rights Reserved.

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