Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices 7
Chapter 1: Decoding Behavioral Economics 9
Chapter 2: Getting Real about Assumptions 19
Chapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis 41
Chapter 4: Why Incentives and Markets Matter, but Money Isn’t Everything 65
Part II: Understanding Choice 89
Chapter 5: Exploring the Limits to Free Choice 91
Chapter 6: Quick and Simple Heuristics and Real-World Decision Making 107
Chapter 7: How the Framing of Choices Affects Decision Making 131
Chapter 8: How Norms, Peers, History, and Culture Influence Choice 153
Chapter 9: Why Gender, Children, and Age Matter for Economic Analysis 167
Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture 181
Chapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law 183
Chapter 11: Labor Supply in the Real World 197
Chapter 12: The Black Box of the Firm: Human Relationships and Productivity 215
Chapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy 229
Chapter 14: Why Institutions Matter 243
Part IV: When Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality 257
Chapter 15: Deciphering Behavioral Finance 259
Chapter 16: Looking into Recessions and Depressions 275
Chapter 17: The Art and Science of Happiness: Can You Be Happy without More Money? 291
Part V: The Part of Tens 309
Chapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics 311
Chapter 19: Ten (Or So) Experiments in Behavioral Economics 321
Chapter 20: Ten Decision-Making Lessons from Behavioral Economics 333
Index 341
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.