The Beijing Olympics: The Projection of Modern China and the Contest for Hearts and Minds

by Monroe E Price:

• ISBN13: 9780415440905
• ISBN10: 0415440904
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-03-15
• Publisher: Routledge

Summary

The 2008 Olympic Games in Beijing already is one of the most significant events in terms of establishing imagery designed to have a long standing impact. This edited book offers new perspectives for examining Olympic Games as a major media event, and examines its major struggles over imagery.

Table of Contents

Part I. Creating and Defending The Principal Narratives 1. Olympics and The Future of Media Events Contest, Conquest, Coronation 2. Auspicious Rites of Megaspace in The Beijing Olympics 3. China, The "Law of The Olympics," and Social Change 4. China, Public Diplomacy and The Olympics Part Ii The Olympics and Their Doubles 5. Palimpsest, Platform and Re-Emplotment 6. Globalization and The Cultural Diversity of The Olympic Movement 7. The Ioc, Sponsorship and Ambush Advertising 8. Non Accredited Press, Alternate Voices 9. Fragility, National Identity and The Evolution of Narration 10. Fragility, National Identity and The Evolution of Narration 11. China in The Global Spotlight 1900 To 2008 Part Iii. Media Diffusion, New Technologies, New Media Structures 12. Media Events Technology Diffusion A Closer Look At Mobile Initiatives for The Beijing Olympics 13. Cultural Representation and Interpretation of China in The Closing Ceremony of The Athens'04 Olympic Games An Analysis of Television Broadcasts