The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

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  • Format: Paperback
  • Copyright: 7/28/2011
  • Publisher: Kogan Page Ltd

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Damian Ryan and Calvin Jones, authors ofUnderstanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

Author Biography

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. 
Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.

Table of Contents

Acknowledgementsp. vii
Introductionp. 1
The rapid evolution of (digital) marketingp. 11
Dockers 'pants dance'p. 25
The truth about smartp. 33
Doritos Hotel 626p. 37
Lynx Primal Instinctp. 45
Rage Against the Machine for Christmas number onep. 53
Pizza Hut iPhone applicationp. 59
The Photographic Adventures of Nick Turpinp. 65
TurboTax Super Statusp. 71
The Spoonfulp. 79
In an Absolut worldp. 87
Wario Land 'Shake It' YouTube shake-upp. 91
WALL-Ep. 97
The Best Job in the Worldp. 103
Star Trekp. 113
Shadow Nappingp. 119
The Ozometerp. 125
Playing the Cityp. 133
Lost in Spacep. 139
Online as it happensp. 147
The Ephemeral Museump. 151
Pepsi Makes Your Dayp. 157
12 cams create your rainbowp. 163
World Malaria Day Twitter warp. 167
Break the Cyclep. 175
Barack Obama 2008 presidential campaign - the 15 swing statesp. 181
Looking forward to a creative digital futurep. 187
Indexp. 199
Table of Contents provided by Ingram. All Rights Reserved.

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