The Best Digital Marketing Campaigns in the World

by Ryan, Damian

• ISBN13: 9780749460624
• ISBN10: 0749460628
• Format: Paperback
• Copyright: 2011-07-28
• Publisher: Kogan Page Ltd

Summary

Damian Ryan and Calvin Jones, authors ofUnderstanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

Author Biography

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. 

Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.

Table of Contents

Acknowledgements	p. vii
Introduction	p. 1
The rapid evolution of (digital) marketing	p. 11
Dockers 'pants dance'	p. 25
The truth about smart	p. 33
Doritos Hotel 626	p. 37
Lynx Primal Instinct	p. 45
Rage Against the Machine for Christmas number one	p. 53
Pizza Hut iPhone application	p. 59
The Photographic Adventures of Nick Turpin	p. 65
TurboTax Super Status	p. 71
The Spoonful	p. 79
In an Absolut world	p. 87
Wario Land 'Shake It' YouTube shake-up	p. 91
WALL-E	p. 97
The Best Job in the World	p. 103
Star Trek	p. 113
Shadow Napping	p. 119
The Ozometer	p. 125
Playing the City	p. 133
Lost in Space	p. 139
Online as it happens	p. 147
The Ephemeral Museum	p. 151
Pepsi Makes Your Day	p. 157
12 cams create your rainbow	p. 163
World Malaria Day Twitter war	p. 167
Break the Cycle	p. 175
Barack Obama 2008 presidential campaign - the 15 swing states	p. 181
Looking forward to a creative digital future	p. 187
Index	p. 199
Table of Contents provided by Ingram. All Rights Reserved.