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Guerrilla Marketing's Greatest HitsUpdated, Adapted, Remastered... The only book to deliver The Best of Guerrilla Marketinga combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing booksupdated for a new generation. "When they write the history of marketing thought, Jay doesn''t get a page... he gets his own chapter." Seth Godin, author of Poke the Box "This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible." Jill Lublin, international speaker and author, Jilllublin.com "For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelterand, of course, Internet access." David Garfinkel, author of Advertising Headlines That Make You Rich "21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring." Roger C. Parker, www.PublishedandProfitable.com "Guerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. " Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com "Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years and sold it! His brilliant marketing know-how played a huge role in our dramatic success. " Steve Savage, president, Savage International "Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language." Orvel Ray Wilson, CSP, marketing coach, sales trainer and author "Jay''s original Guerrilla Marketingvalidated all the marketing I''d been already doing, and opened my eyes to many new possibilities. Since that time, I''ve read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there''s more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively." Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert "Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!" David Fagan, owner, The Icon Builder "In the marketing jungle the Guerrilla is king!" David Perry, Perry-Martel International "Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top." Al Lautenslager, www.marketforprofits.com "Jay Conrad Levinson''s Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable." Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits
Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages and have become the most powerful brand in the history of marketing. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.
Table of Contents
|Insight Into Guerrilla Marketing|
|What Marketing Really is||p. 3|
|What Marketing is not||p. 10|
|The Birth of Guerrilla Marketing||p. 18|
|The Spread of Guerrilla Marketing||p. 24|
|The Simplicity of Guerrilla Marketing||p. 32|
|The Monumental Secrets of Guerrilla Marketing||p. 38|
|The Guerrilla Marketing Strategy||p. 61|
|Guerrilla Marketing to the Unconscious Mind||p. 68|
|The Guerrilla Marketing Weapons||p. 77|
|Guerrilla Advertising||p. 85|
|Guerrilla Marketing in the Social Media||p. 104|
|Guerrilla Marketing with Memes||p. 116|
|Achieving Guerrilla Marketing Excellence||p. 120|
|Guerrilla Marketing Yourself||p. 131|
|The Guerrilla Entrepreneur||p. 140|
|Guerrilla Wisdom from Guerrilla Co-Authors|
|The Guerrilla Marketing Handbook||p. 161|
|Guerrilla Relating||p. 168|
|Guerrilla Deal-Making||p. 173|
|Guerrilla Publicity||p. 181|
|Guerrilla Writing Tips||p. 189|
|Guerrilla Copywriting Tips||p. 196|
|Guerrilla Marketing for Job Hunters 2.0||p. 203|
|Guerrilla Research||p. 208|
|Guerrilla Marketing on the Internet||p. 217|
|Guerrilla Social Media Marketing||p. 235|
|Guerrilla Marketing Goes Green||p. 245|
|Guerrilla Marketing for Nonprofits||p. 250|
|Guerrilla Marketing Meets Karate Master||p. 259|
|Guerrilla Marketing in 30 Days||p. 269|
|Guerrilla Profits||p. 277|
|Guerrilla Marketing to Women||p. 284|
|Guerrilla Rainmaking||p. 292|
|Guerrilla Wealth||p. 299|
|Guerrilla Marketing For Financial Planners||p. 307|
|Guerrilla Saving||p. 312|
|Guerrilla Breakthrough Strategies||p. 320|
|Guerrilla Multilevel Marketing||p. 328|
|Guerrilla Networking||p. 337|
|Guerrilla Public Speaking||p. 349|
|Guerrilla Marketing For Writers||p. 353|
|Guerrilla Business Secrets||p. 357|
|Guerrilla Marketing And The Human Ego||p. 360|
|Guerrilla Canvassing||p. 363|
|Guerrilla Selling||p. 374|
|Guerrilla Negotiating||p. 389|
|Guerrilla Marketing For Franchisees||p. 403|
|Guerrilla Marketing On The Front Lines||p. 415|
|About The Authors And Co-Authors||p. 428|
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