Best Practice Cases in Branding : Lessons from the World's Strongest Brands

by Keller, Kevin Lane

Edition:

3rd

ISBN13:

ISBN10:

013188865X

Format:

Paperback

Pub. Date:

1/8/2007

Publisher(s):

Prentice Hall

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What version or edition is this?

This is the 3rd edition with a publication date of 1/8/2007.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.