Beyond Fair Trade How One Small Coffee Company Helped Transform a Hillside Village in Thailand

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  • Format: Paperback
  • Copyright: 11/7/2015
  • Publisher: Greystone Books

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"What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium, missionaries, market trends, a Thai antiques dealer, a mining entrepreneur and coffee." Abigail Carroll, author of Three Squares: The Invention of the American Meal

The Akha hill tribe of Thailand has a long, tumultuous history. Politics, economics, violence, prejudice, and deforestation consistently worked against the Akha's desire to move away from their dependency on opium production and create a stable future for their children. That all changed in 2006 when prominent businessman John Darch met entrepreneur Wicha Promyong. Their meeting resulted in the establishment of an equal partnership business venture that goes beyond Fair Trade: the Doi Chaang Coffee Company. Beyond Fair Trade tells the story of the growth of this unique partnership, its successes and challenges, and the people behind it.

Author Biography

Mark Pendergrast has a degree in English literature from Harvard University, as well as a masters in library science. He worked as a teacher and a school librarian before becoming a full-time writer. His published books include Uncommon Grounds and For God, Country, and Coca-Cola.

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