Beyond the Pale The Story of Sierra Nevada Brewing Co.

by Grossman, Ken

• ISBN13: 9781118007365
• ISBN10: 1118007360
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-08-26
• Publisher: Wiley

Summary

Business lessons from the founder of the number-one craft brewery in the country The Sierra Nevada Story chronicles Ken Grossmans journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From sordid youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 700,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980 and sparked a beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world. The Sierra Nevada Story describes Grossmans unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. Explores the "Sierra Nevada way," as exemplified through founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way Details Grossmans start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California The Sierra Nevada Story shows how with hard work, dedication and focus, you can be successful following your dream.

Author Biography

KEN GROSSMAN is the founder of Sierra Nevada Brewing Co., established in 1980. Ken's passion for good beer began when a friend showed him the basics of homebrewing. He began brewing five-gallon batches of beer on his own and soon became a proficient homebrewer. In 1976, Ken opened his own store, The Home Brew Shop, and, soon after, began building a small brewery in the town of Chico, California. His goal: to brew exceptional ales and lagers. An avid backpacker, Ken named the new company for his favorite hiking grounds—the Sierra Nevada Mountains. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada Brewing Co. is considered one of the premier craft breweries in the United States.

Table of Contents

Preface

Chapter 1: A Toaster, A Dryer, and A Glimpse of Things to Come

Chapter 2: Chico

Chapter 3: Pioneer Days

Chapter 4: (Materials and Ingredients)

Chapter 5: A Bag Full of Dreams, but Empty Pockets

Chapter 6: To Market, To Market

Chapter 7: A Full Bag of Dreams, but Empty Pockets

Chapter 8: Moving On Up

Chapter 9: The Time of Troubles

Chapter 10: The Winchester Mystery Brewery

Chapter 11: Fork in the Road

Chapter 12: Germinating a Workforce

Chapter 13: New Millennium, New Challenges

Chapter 14: Doing the “Right Thing”

Chapter 15: Good is Not Good Enough

Chapter 16: The Future