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Beyond the Scoreboard : An Insider's Guide to the Business of Sport

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Human Kinetics
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This is the edition with a publication date of 8/1/2011.
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Few people know the lucrative and intense business of sport better than Rick Horrow. Horrow hosts "Beyond the $coreboard" on the PBS Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. His impressive client list has included the NFL, Major League Baseball, NASCAR, and the PGA. Sport fans, clamoring for insider access, are becoming savvier and more connected to the inner workings of the industry. Boasting relationships with league commissioners, owners, and top-level executives in multiple sports, the man known to many as the Sports Professor is most qualified to address fans' growing interest in the world of sport business. In Beyond the Scoreboard: An Insider's Guide to the Business of Sport, Horrow and coauthor Karla Swatek take a look behind the scenes of professional sport, an industry that newspapers devote an increasing amount of column space to every year.

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