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Beyond Talent : Creating a Successful Career in Music

by
Edition:
2nd
ISBN13:

9780195382594

ISBN10:
0195382595
Format:
Paperback
Pub. Date:
11/5/2010
Publisher(s):
Oxford University Press
List Price: $21.95

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Customer Reviews

Creating a Successful Career in Music  March 30, 2011
by


This is essentially a textbook about being a self-starter and taking things into your own hands rather than waiting for "them" to discover you. The textbook gives numerous tools for doing so. It covers qualities you must develop to "make it" as a musician, networking skills, developing your image (letterhead, bios, photos, promo kits, etc.), expanding your impact with demos and CDs, using the internet to promote your career, booking performance like a pro, building your audience (the media, publicity and you), connecting with audiences through residencies and community programming, performing at your best, freelancing - managing yourself, raising money for music projects too.






Beyond Talent : Creating a Successful Career in Music: 5 out of 5 stars based on 1 user reviews.

Summary

This newly expanded edition of Beyond Talent provides user-friendly real-life advice, examples, and perspectives on how to further a career in music. Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry.

Step-by-step instructions detail how to design promotional materials; book performances, network and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress.

The new extensive companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual "how-to," helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians, and has been used in courses at scores of conservatories and universities. This expanded second edition provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in music.

Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

Packed with new tips and resources, Beyond Talent now covers everything from social networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated, assessing one's strengths and weaknesses, and managing time, money, and stress. Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters, the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

Author Biography

Angela Myles Beeching is director of the Career Services Center at New England Conservatory of Music, where she is also a member of the faculty. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching holds a doctorate in cello performance from SUNY Stony Brook. Her articles on music and careers have appeared in Classical Singer, Inside Arts, and Chamber Music magazines. Ms. Beeching has been a guest speaker at conferences for the National Association of Schools of Music, Chamber Music America, the Association of Performing Arts Presenters, and the National Conference on Keyboard Pedagogy.

Author Biography


Angela Myles Beeching is director of the Career Services Center at New England Conservatory of Music, where she is also a member of the faculty. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching holds a doctorate in cello performance from SUNY Stony Brook. Her articles on music and careers have appeared in Classical Singer, Inside Arts, and Chamber Music magazines. Ms. Beeching has been a guest speaker at conferences for the National Association of Schools of Music, Chamber Music America, the Association of Performing Arts Presenters, and the National Conference on Keyboard Pedagogy.

Table of Contents

Mapping Successp. 1
Today's Musicians Profiled: Success Redefinedp. 2
What Does It Take? Part 1p. 4
The Big Picturep. 6
What Does It Take? Part 2p. 8
Ten Success Principlesp. 9
The Entrepreneurial Youp. 13
Project-Based Career Advancementp. 16
Self-Assessment: Where Are You Now?p. 17
Achieving Goals: Getting from Point A to Point Bp. 18
Cultivating Your Support Network: Making Connections, Building Communityp. 21
What Is Networking?p. 21
Check your Attitude and Intentp. 22
Mapping Your Networkp. 24
Mailing Listsp. 26
Performance Invitationsp. 28
Elevator Speechp. 33
Good Phonep. 35
Backstage Dos and Don'tsp. 36
How to Work a Roomp. 38
Hosting a Brainstorming Partyp. 40
Bonus Section: Interpersonal Skills for Ensemblesp. 41
Developing Your Image: Creating Promotional Materials that Workp. 45
Who Are You?p. 45
Why Promote Yourself?p. 45
Brand YOUp. 46
What's Your Type?p. 47
Bio Basicsp. 49
Photosp. 67
Promo Kitsp. 74
Expanding Your Impact: Making Recordingsp. 85
Why Record?p. 86
The Recording Industry and Youp. 87
The Entrepreneurial Solutionp. 90
Legally Yours: Copyright Issuesp. 91
Licensing Issuesp. 92
What to Recordp. 95
How and Where to Recordp. 98
Artwork and Graphicsp. 102
How Much? Financing Your Recordingp. 105
Sales: How to Turn a Profitp. 111
Selling Your Music Onlinep. 112
Promoting Your Recordingp. 116
Getting Reviewedp. 120
Building Your Online Community: Social Networking, the Web, and Youp. 123
Social Media and Youp. 124
Website Overviewp. 128
Site Analysisp. 129
Website Building Basicsp. 130
Cultivating Your Fan Basep. 133
Newslettersp. 133
Website Design Tipsp. 134
What's on the Menup. 135
Interlude: Five Fundamental Questionsp. 141
Why Are You in Music?p. 141
How Do You Define Success?p. 142
Is Your Thinking Getting in Your Way?p. 144
What Kind of Partnerships Are You Creating?p. 145
How Meaningful Is Your Work?p. 147
Plus: 21 Questions for Young Performersp. 149
Booking Concerts: Artist Management and Self-Managementp. 152
The Big Questionp. 152
Myths about Artist Managementp. 153
How Artist Management Worksp. 155
How Not to Get Artist Managementp. 157
The Truth about Competitionsp. 158
Self-Management: Your Best Betp. 159
Alternatives to Traditional Managementp. 160
Where to Performp. 161
Effective Programmingp. 164
Booking Your Own Concertsp. 165
Negotiating Feesp. 169
Confirmations/Contractsp. 171
Booking a Regional Tourp. 172
Telling Your Story: Attracting Media Attention and Building Audiencesp. 177
What Is Newsworthy?p. 177
Attracting an Audiencep. 179
Do You Need a Publicist?p. 182
Types of Media Coveragep. 183
Press Releasesp. 185
Compiling Your Media Listp. 191
Tips on Being Interviewedp. 197
Timeline for Publicizing Your Next Concertp. 199
How to Grow a Careerp. 200
Connecting with Audiences: Reaching Out and Reaching Inp. 202
What Is Residency Work?p. 202
What Is a Teaching Artist?p. 203
What's in It for You?p. 203
Why Bother?p. 205
What Does Residency Work Encompass?p. 206
Talking to Audiencesp. 208
Finding the Right Entry Pointp. 210
Structuring Programsp. 211
Designing Programs for Adults, Seniors, and K-12 Audiencesp. 213
Getting Hiredp. 217
Marketing Your Programsp. 219
Quality Control: Evaluating Programsp. 220
Performing at Your Bestp. 224
What Is Peak Performance?p. 224
What Is Stage Presence?p. 226
Managing Performance Anxietyp. 232
Treatment Starts with Self-Assessmentp. 235
Interventions and Treatment Methodsp. 237
Goal Settingp. 244
Performance Healthp. 246
Freelancing for Successp. 253
To Specialize or Not?p. 254
Networking for Referralsp. 255
Researching to Get Workp. 256
Marketing for Freelancersp. 258
Musician Unions: Strength in Numbersp. 261
Negotiating Feesp. 267
Contractsp. 270
Balancing Life: Managing Time and Moneyp. 274
Time Managementp. 274
Managing Projectsp. 280
Effective Practicep. 282
Financial Managementp. 283
Taxes 101p. 287
Special Issues for Ensemblesp. 293
Funding for Music Projectsp. 295
Mapping Your Projectp. 296
Researching Grant Opportunitiesp. 298
Grant Applicationsp. 300
Fundraising 101p. 304
The Development Continuump. 307
Making the Askp. 310
Fundraising Lettersp. 314
Commissioning New Workp. 316
Corporate Sponsorshipp. 318
Getting It Together: Your Career, Your Lifep. 321
Portfolio Careersp. 321
Transferable Skills: What Musicians Have to Offerp. 324
The Day Job Dilemma: Five Key Considerationsp. 325
Teaching Opportunitiesp. 328
Arts Administration Opportunities and Music Industry Jobsp. 336
Long-Distance Job Searchp. 344
Postlude: 5 Career Counseling Secrets Revealedp. 346
Notesp. 349
Indexp. 353
Table of Contents provided by Ingram. All Rights Reserved.


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