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INTRODUCTION
Understanding How We Read and Write Today
Looking at the History of Words and Images
Using Beyond Words
Chapter 1 READING TEXTS
Identifying Subject Or Focus
Identify The Subject
Find Focal Points
Examine and Interpret The Details
Notice What’s Missing
Considering Audience
Note How a Text Signals Its Audience
Assess the Level of the Message
Note the Demographics
Understand the Original or Intended Audience
Notice How the Audience Has Changed
Understanding Purpose
Understand Texts That Inform and Analyze
Understand Texts That Persuade
Understand Texts That Instruct and Entertain
Identifying Genres
Identify the Conventions of a Genre
Recognize Changing Conventions
Examining Media
Understand Media
Appreciate Language as a Medium
Understanding Contexts
Understand the Context
Explore Personal Associations
Examining Structure and Composition
Examine the Parts
Understanding and Reading Media
Manohia Dargis, Defending Goliath: Hollywood and the Art of the Blockbuster
*Nicholas Carr, Does the Internet Make You Dumber?
*Steven Pinker, Mind Over Mass Media
Chapter 2 Composing Texts
Choosing a Subject or Focus
Stretch Your Comfort Zone
Define Your Subject
Reaching An Audience
Know Your Audience
Figure Out What Your Audience Needs
Earn the Interest of Your Audience
Deciding On Your Purpose and Context
Understand an Assignment
Explain the Context of Your Project
Choosing a Genre and Structure
Writing a Description
Writing a Narrative
Writing a Comparison and/or Contrast Project
Writing a Report
Writing a Response or Position Paper
Preparing a Problem/Solution Project
Writing a Rhetorical Analysis
Writing an Ad Analysis
Writing an Argument
Preparing an Oral Presentation
Choosing A Medium
Choose the Spoken Word
Choose Written Words
Choose the Fine Arts
Choose the Graphic Arts
Choose Photography
Choose Film
Choose Video
Choose the World Wide Web
Choose Multimedia
Doing Research And Documenting Sources
Scope Out Your Topic
Be Methodical In Your Research
Use the Library
Use the Internet
Learn From Experts
Prepare a Field Observation
Synthesize Your Source Materials
Document Your Sources
Formatting the MLA Paper
Formatting the MLA Title Page
Formatting the MLA Works Cited Page
Revising And Editing
Evaluate and Revise Your Work
Sweat the Details
Project 2.1: Analyzing a Place
Student Project: Esteban Rodriguez, “Taquería Jalisco”
Chapter 3 Identities
Reading Texts about Identity
Gallery: Representations of Identity
Dorothea Lange, Drought Refugees Camping by the Roadside
*Damian Dovarganes, Yao Ming Announces Partnership with McDonalds
*Peter Byron, Young Boy Watching Violence on Television
* Mean Girls Movie Poster
Judy Syfers-Brady, Why I Want a Wife
Razanne Doll and Muslim Girl
Edward Hopper, Nighthawks
Gordon Parks, American Gothic
Cluster 3.1 Life Stories
*Sherman Alexie, How to Fight Monsters
Jim Goldberg, Images from Rich and Poor
Annie Dillard, from An American Childhood
Lan Tran, Lone Stars,
*Lise Sarfati, Images from Fashion Magazine, Austin Texas
Cluster 3.2 Bodies
Susan Bordo, The Empire of Images in Our World of Bodies
*Colby Katz, Beauty Pageants
*Dave Zirin, Standing with Caster
* Figures on and off the Field
Josie Appleton, The Body Piercing Project
Uwe Krejci, Teenagers with Facial Piercings
Cluster 3.3 Sing the Body . . . Electric!
*Robert Risko, Illustration for “Of Glee I Sing” Vanity Fair
*James Wolcott, Of Glee I Sing
*Alonso Duralde, Once Upon a Time . . .,
*Disney Studios, Actor Lucas Grabeel as Ryan Evans, High School Musical/3
* Ramin Setoodeh, Straight Jacket
*Jane Lynch, Jonathan Groff, and Chris Colfer from Glee
*Lucas Hilderbrand, Stage Left: Glee and the Textual Politics of Difference
Writing About Identity
Project 3.1 Composing a Personal Memoir
Student Project
Ademilola Mojiminiyi, “My Hair Gets Curlier Faster than It Gets Longer”
Project 3.2 Researching and Profiling an Artist
Student Project
Billy Smith, “Gordon Parks: Using Photographs to Spark Social Change”
Chapter 4 Places
Reading Texts about Places
Gallery: Representations of Places
*Eastman Kodak, Kodak As You Go
*Dennis Stock, On Times Square and James Dean on the Farm of His Uncle 195
*NASA Oil Slick in the Gulf of Mexico, June 19, 2010
Terry Falke, Rustic Camper, Arches National Park
*Wrigley Rooftops
Melissa Ann Pinney, Disney World, Orlando Florida
*Scott Graham, St. Peter’s Dome
*John Vachon, Worker at Carbon Black, Sunray, Texas 1940
*Thomas Hoepker, Photo taken from Brooklyn, NY September 11, 2001
Alice Attie, from Harlem in Transition
Cluster 4.1 Home on the Earth
*Henry David Thoreau, from Walden
*Title page from the 1854 edition of Walden
*Navaho chant, Song of the Earth
*Anne Spencer, Earth, I Thank You
*Edward Hoagland, A Peaceable Kingdom
*Google Earth, Riverhead, NY 2010
*Sharman Apt Russell, Apocalypse Not in My Backyard
Cluster 4.2 A Borderland
Diane Cook and Len Jenshel, Tijuana , Mexico 2006
Charles Bowden, Our Wall
Benjamin Alire Saenz, War (in the City in Which I Live)
Joe Grossinger, from El Paso Street Art, 2007
*Flag of Mexico, and Daryl Cagle, Violence in Mexico, Aug. 29, 2010
*Daryl Cagle, My Mexican Flag Cartoon and Angry Readers
Cluster 4.3 Roads We Travel
Road Trip, Movie Poster
John Steinbeck, from The Grapes of Wrath
Bobby Troup, Route 66
Cadillac Ranch, 2007
Jack Kerouac, from On the Road
Jack Kerouac
Holland Cotter, On My Road
Photographs of Signs Enforcing Racial Discrimination
*Ramadan Rod Trip, CNN Belief Blog
*Aman Ali, Day 22: Ross, North Dakota , A Leap in Time
*Mosque in Ross, North Dakota
Writing About Places
*Project 4.1 Observing and Analyzing a Public Space
Student Paper: Kruti Parekh, “India: A Culinary Experience”
Project 4.2 Describing a Place
*Student Paper: Elizabeth Mashburn, “The Basement Room”
Project 4.3
Project 4.4
Project 4.5
Chapter 5 Design and Culture
Reading Texts about Design and Culture
Gallery: Design and Culture
* Designers Nexus Inc., Free Fashion Croqui Templates
Greg Marting, Giro Atmos Bicycle Helmet, 2003
*Nintendo Wii n Controller, 2006, and Sony Playstation Move, 2010
*Milton Glaser, Dylan
*Magimix Vision Toaster
*iPhone, Magic Mouse, iPad
* Obama Campaign Logo
Cluster 5.1The Dynamics of Design
*Kevin Kelly, Reading in a Whole New Way
*Logan Ward, With Ancient Arches, the Old is New Again
*Katja Heinemann, Vault201 at the Cooper-Hewitt National Design Museum
*P. J. O’Rourke, Make Mine a Jeep,
*Brett Affrunti, Wrangler Rubicon
*Christine Rosen, Awe and the Machine,
Three-Three Designers, First Things First Manifesto 2000
Cluster 5.2 If the Shoe Fits . . . Fashioning Culture
*Design sketch by Diane Mulleavy for the character Odile and a still from the film Black Swan. From VF.com, January 7, 2011.
*Laurie Penny, Curves Ahead is Hardly Progress
*Lisa Hilton, So What if I’m Skinny?,
*Cruel Feet?
*Jeggin'
*American Apparel: Legalize LA and Legalize Gay
*Jennifer 8. Lee, The Moral Costs of Counterfeiting
*Fashion Advertisements from 1972, 1988, and 2010
Writing About Design and Culture
Project 5.1Analyzing the Design of an Everyday Text
STUDENT PROJECT
Sean Kamperman, “Sandals Signify”, Sean Kamperman
Project 5.2 Studying Design and Its Contexts
STUDENT PROJECT, Sean Nixon, “The Transformation of American Architecture during the 1920s and 1930s”
Project 5.3
Project 5.4
Project 5.5
Chapter 6 Media
Reading Texts about Media
Gallery: Messages in the Media
Got Milk?
Crowd Gathered Outside An Outdoor TV Set in India
Presidential Jet Flyover
*Luis Sinco, Marlboro Marine
*Infomercial
Philip Greenberg, Viagra Model Car
*Twitter messages on a smart phone (Getty [date?])
Lewis Hine, Girl Worker in Cotton Mill
*Jonathan ElderfieldLife is simple in the East Village, Houston Street
Cluster 6.1 Music in the Media
*Jeff Chang, Fight the Power Jeff Chang
*Lif Wayne, Tha Carter III CD
*Tanny Oler, Ladies’ Camp Rock
*Alissa Quart, Music Lessons
*Elvis Presley Dancing
Cluster 6.2 The Games People Play
*Simon Dumenco, Game Theory: How (and Why) Facebook, Twitter, etc., Became Recess for Grown-ups
Scene for from Grand Theft Auto
*Michelle Goodman Gaming Tree: How Gamers Might Help Bring About Social Change
*James Gee Video Games: What They Can Teach Us About Audience Engagement
*Michelle Newman,Teens Participating in a Bowling Tournament
*Emily Parrino, Members of the Wii Bowling Team at an Assisted Living Facility
Cluster 6.3 Media Goes Online
*Sheryr Turkle, Digital Demands: The Challenges of Constant Connectivity
*Claudio, Alvarez, Kindle User in a Bookstore
* The Onion, Area Eccentric Reads Entire Book
*Christine Greenhow and Jeff Reifman, Engaging Youth in Social Media: Is Facebook the New Media Frontier
*Twitter Messages Documenting and Promoting Protests in Iran
Writing About Media
Project 6.1 Composing a Web Essay
STUDENT PROJECT Hannah Easley, Sound and Medium in No Country for Old Men
Project 6.2 Composing a Photo Essay
OPTION 1: RESEARCH A HISTORICAL MOMENT OR EVENT
OPTION 2: RESEARCH AN ASPECT OF CULTURE
Student Project: Michael Lee, "Images of History: The Hmong"
Additional Writing Projects
Chapter 7 Science and Society
Reading Texts about Science and Society
Gallery: Technology and Science
Nasa, Blue Marble, 1972
*Crowdsourced Bird Sightings
*The Economist, Public Acceptance of Evolution
Photos: Images of Genetically Engineered Animals
*Airport Body Scan Image., U.S. Dept. of Homeland Security
*Speak2Tweet Application., Google; Twitter
*Car Parts Incubator., Design That Matters
Cluster 7.1Our Watery Ways
*David Usborne, Bottled Out, (2007)
*Kitt Doucette, An Ocean of Plastic (2009)
*San Jose Mercury News, The Great Pacific Garbage Patch.
*Stomach Contents of Fledgling Albatross.
*Lester R. Brown, Warmer World, Savage Storms,
*Sumatran Coast Before and After tsunami.
Smiley N. Pool, Flooded School Buses
*Elizabeth Royte, The Last Drop: We May Not Get All the Water We Want, But We Can Have the Water We Need
*Alain Buu, Images from the Photo Story, “Water Wars”.
Cluster 7.2 This is Your Brain on. . . .
*Susan Greenfield, Modern Technology is Changing the Way Our Brains Work
*Steven Johnson, Yes, People Still Read, but Now It’s Social
*Subnetwork., Yorgy Buzsaki and Attila Sik
*Karen Bleier, Facebook Friends
*Patrick Tucker, Prospects for Brain-Computer Interfacing,
*Neil Reynolds, One Robot,
* Stephan De Sakutin Animal Test Subject and Human Test Subject
Writing About Science and Society
Project 7.1 Explaining a New Development in Technology or Science
STUDENT PROJECT, Beau Faulkner, “Year Zero: A Viral Marketing Promotion”
Project 7.2 Connecting Science To Culture
STUDENT PROJECT
Julia Berkelhammer, Angel Cockerham, Michelle Kasprak, Alyssa Tedder, and Taylor Warren, “Schizophrenia: A Beautiful Fight”
Additional Projects
Chapter 8 Politics
Reading Texts About Politics
Gallery: Politics
Political bumper stickers
*Charles Dharapak, Health Care Overhaul
Todd Heisler, Reno , Nevada
* Cartoon re: Christine O’Donnell Senate Campaign Ad, I’m You
* Campaign photo Joe Manchin Senate Campaign Ad, Dead Aim
*Good, Is College Still Affordable?
*Volume, Inc., San Francisco , AIGA Get Out the Vote Campaign,
Cluster 8.1 Media Matters
*President Obama on The View and The Daily Show
*Larry Rosen, The Daily Show Effect: Attracting Young Voters to Politics One Joke at a Time
*Sarah Palin’s Alaska, TLC
*Victor David Hanson, The New Sophists
*Mike Keefe, The Denver Post cartoon
*Aaron Sorkin, In Her Defense, I’m Sure the Moose Had It Coming
*Taylor Jones, “I Won,”(cartoon)
*Jack Shafer, In Defense of Inflamed Rhetoric
*No Labels, The No Labels Statement of Purpose
Cluster 8.2 Food Fights
Kim Severson, “Be It Ever So Homespun, There’s Nothing Like Spin”
Michael Pollan, “Why Bother?
Photos: Lauren Greenfield, Images from Thin and Camp Shane
*Greg Hubacek, Dead Weight
*Jennifer Bleyer, Hipsters on Food Stamps
*Kyle Smith, Politicians Want to Tax Us Thin
Cluster 8.3 Car Wars
*Jorg Greuel and Good, Car Wreck in Monument Valley
*Thomas L. Friedman, Their Moon Shot and Ours
*IBD Editorial Gov’t Motors’ Electric Edsel
*Jamie Kitman, Drive vs. Fly
*Oliver Munday and Good, Saving Money by Cutting Traffic
The New York City Street Memorial Project
Andrew Hinderaker, Ghost Bike Memorial
*Farhad Manjoo, Don’t Worry, The Robot’s Driving
*Chris Matyszczyk, Google's new robot car: Crazy good or crazy crazy?
Writing About Politic
Project 8.1 Analyzing a Political Argument
Student Project: Jonathan Butler “Visual Images of National Identity: British and French Propaganda Posters of the Great War
Project 8.2 Creating a Public Service Announcement
Student Project: Meixia Huang, “Pay Attention to Them”
Additional Projects
Index
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