Big Bucks: Selling Your Photography

by Hollenbeck, Cliff

• ISBN13: 9781584280385
• ISBN10: 1584280387
• Edition: Map
• Format: Paperback
• Copyright: 2000-11-01
• Publisher: Independent Pub Group

Summary

This practical guide will help photographers begin, reorganize, or jump-start a photo business. Included is information on creating successful portfolios, taking photos that sell, and getting the right money for the right work. Other topics include thriving in an increasingly computerized profession, understanding legal concerns, and competing in the stock photography market. A list of professional resources and reproducible record-keeping forms make this a practical and invaluable manual for photographers.

Table of Contents

Preface	3	(4)
Introduction	7	(2)
The Insanity of Freelancing	9	(4)
How to Make Big Bucks	9	(1)
Success Formula	9	(1)
Photography vs. The Business of Photography	10	(1)
Freelance Photography	11	(1)
Planning to Win	11	(1)
Playing to Win	12	(1)
Photographic Ability and Creativity	13	(6)
Creative Ability	13	(1)
What is a Creative Photograph?	14	(1)
Making Quality Photography	14	(1)
Technical Ability	15	(2)
Proper Equipment	17	(1)
Material & Processing	18	(1)
Professional Ability	18	(1)
Photography Is Your Business	19	(9)
Professional Photography	19	(1)
Look Like You Belong	19	(2)
The Business Plan	21	(1)
The Business Process	21	(7)
Administration Should Be an Art	28	(14)
The Basics of Good Business	28	(1)
Business Advisors	29	(1)
Your Business Image	29	(2)
Business Format	31	(1)
Licenses	31	(1)
Records	32	(2)
Management	34	(2)
Insurance Planning	36	(1)
Communication	37	(1)
Capitalization	38	(1)
How To Budget	39	(2)
Capability	41	(1)
Survival Computerization	42	(10)
Photographers Against Computers	42	(1)
Business Computing	42	(1)
Computers & Finances	43	(1)
Computer Marketing	43	(2)
The World Wide Web	45	(1)
Computer Business Administration	46	(1)
Communications	47	(1)
Forms, Etc.	48	(1)
Slide Captioning	48	(1)
Graphics	48	(1)
Image Manipulation and Libraries	49	(1)
Photo CD Libraries	49	(1)
Copyrights & Electronic Images	49	(1)
Selecting a Computer	50	(1)
Software Packages	51	(1)
Computers Are Our Friends	51	(1)
Your Business Plan	52	(6)
The Formal Business Plan	52	(1)
The Photo Business Plan	52	(1)
Your Business Review	52	(1)
Start-up Program	53	(1)
Rejuvenation Program	54	(1)
Reorganizing Program	55	(1)
Planning For Success	56	(1)
Real Business Plans	57	(1)
Photography and the Law	58	(13)
Laws vs. Independent Small Businesses	58	(2)
How to Hire a Good Lawyer	60	(1)
Agreements & Contracts	61	(1)
Rates, Rights and Fights	62	(1)
The Copyright ©	62	(2)
So How Much $ Do You Rate?	64	(1)
The Photo Release	64	(2)
When All Else Fails	66	(2)
Copyright Infringement	68	(1)
Lost or Destroyed Images	68	(1)
Business Formats	69	(1)
Business Ethics	69	(2)
Life & Death After Taxes	71	(12)
Taxes	71	(1)
CPAs	71	(1)
Figuring Costs and Taxes	72	(1)
Records	73	(2)
Potential Tax Deduction Problems	75	(3)
Profit Planning	78	(1)
Filing Taxes	79	(1)
Audits	80	(3)
Why Photography Sells	83	(4)
Creativity vs. Success	83	(1)
Photography as a Product	84	(1)
Photography as a Service	84	(1)
Ideas Sell Pictures	85	(1)
Best--sellers	85	(2)
Selling Is Also an Art	87	(7)
Marketing Is Not Selling	87	(1)
Plan for Success	87	(1)
Market Scope	88	(1)
How to Sell Your Photos	89	(1)
Sales Tools	90	(3)
Pricing Your Photography	93	(1)
Secrets of Big Bucks Sales	93	(1)
Successful Portfolios	94	(6)
What a Portfolio Should Be	94	(1)
Portfolio Content	94	(1)
Great Portfolio Images	95	(1)
The Market	96	(1)
Portfolio Formats	97	(1)
Presentations	98	(2)
Stock Images Are BIG Business	100	(11)
Shooting Stock	100	(2)
Image Identification & Captioning	102	(1)
Releases	103	(1)
Taxes and Inventory	104	(1)
Stock Rates and Rights	104	(1)
Selling Stock Photos	105	(1)
Stock Photo Agencies	106	(5)
Resources	111	(7)
Photography Books	111	(3)
Magazines	114	(1)
Resources	115	(1)
Education	115	(1)
Associations	116	(1)
Federal Agencies	117	(1)
Basic Forms	118	(22)
Index	140