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9780750289214

Big Business: YouTube

by
  • ISBN13:

    9780750289214

  • ISBN10:

    075028921X

  • Format: Paperback
  • Copyright: 2016-12-13
  • Publisher: Wayland
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Summary

From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month.

How did YouTube become the third most popular website in the world? We follow YouTube's journey, from its launch, purchase by Google and continued growth. Learn about the brains behind the iconic brand, from the original founders to the most recent CEO. Explore key business concepts and develop a product brief for your very own YouTube channel.

The Big Business series lifts the lid on the stories behind the most iconic businesses today. Ideal for budding young entrepreneurs with an eye for opportunity!

Author Biography

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

Table of Contents

  • 1: An eye on the world
  • 2: It’s good to share
  • 3: Along comes Google
  • 4: The brand keeps growing
  • 5: YouTube loses $500m
  • 6: International expansion... and censorship
  • 7: The power of social media
  • 8: YouTube broadcasters
  • 9: Behind the scenes at YouTube HQ
  • 10: YouTube’s greatest hits
  • 11: YouTube’s political and social uses
  • 12: What does the future hold for YouTube?
  • 13: Launch your own YouTube service
  • 14: SWOT analysis
  • 15: Do you have what it takes to work at YouTube?

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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