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Big-Time Sports in American Universities



Pub. Date:
Cambridge Univ Pr
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For almost a century, big-time college sports has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated, and athletic budgets have ballooned. Drawing on new research findings, this book takes a fresh look at the role of commercial sports in American universities. It shows that, rather than being the inconsequential student activity that universities often imply that it is, big-time sports has become a core function of the universities that engage in it. For this reason, the book takes this function seriously and presents evidence necessary for a constructive perspective about its value. Although big-time sports surely creates worrying conflicts in values, it also brings with it some surprising positive consequences.

Table of Contents

List of Figuresp. viii
List of Tablesp. x
Prefacep. xi
Glossary of Abbreviations and Termsp. xvii
Commercial Sports as a University Function
Strange Bedfellowsp. 3
Prioritiesp. 23
The Bigness of ˘Big Time÷p. 43
The Uses of Big-Time College Sports
Consumer Good, Mass Obsessionp. 69
Commercial Enterprisep. 94
Institution Builderp. 125
Beacon for Campus Culturep. 152
Ends and Meansp. 177
Prospects for Reformp. 207
Appendixp. 223
Notesp. 249
Referencesp. 293
Indexp. 303
Table of Contents provided by Ingram. All Rights Reserved.

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