Billion Dollar Green Profit from the Eco Revolution

by Smith, Tobin; Claman, Liz

• ISBN13: 9780470343777
• ISBN10: 047034377X
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-12-22
• Publisher: Wiley

Summary

Most Americans have no clue how quickly our internal supplies are crumbling. Tobin Smith will give you the facts and forecasts on growth in the "green investing front" and let you see for yourself just how large this opportunity is - right now and for years to come. This is the fastest growing sector - 13-fold over the next decade! Clean UP will show you how to make a small fortune now from "bridge green technologies," closing the gap between traditional and alternative fuels. Smith will also introduce you to a number of segments of the green investing world--taking you inside these agents of change and detail 8 to 10 companies who are real growth stocks with investment profit potential. This book is for anyone interested in investing in the companies that will make billions from the solutions to the billion-dollar problems in the green technology space.

Author Biography

Tobin Smith is the founder and Editor of ChangeWave Investing (www.changewave.com), a subsidiary of InvestorPlace Media. For seven years, he has served as a contributing market analyst for Fox News Channel; he currently co-stars on Bulls & Bears, cable television's number-one-rated investment program. Smith has also appeared on CNBC, CNNfn, Bloomberg TV, and CBS Radio, among many media outlets. He is the author of the New York Times, Wall Street Journal, and USA Today bestseller ChangeWave Investing: Picking the Next Monster Stocks of the New Economy.

Jim Woods is ChangeWave Research's Senior Editor. He has covered stocks and the economy as a financial journalist for nearly two decades. Woods holds a BA in philosophy from the University of California, Los Angeles, and is a former U.S. Army paratrooper.

Table of Contents

Foreword	p. xiii
Preface	p. xv
Introduction: It's a Green, Green, Green World	p. 1
What Drives the Green Wave?	p. 2
An Oily Proposition	p. 3
We Want Our NRG!	p. 4
A Cleaner Future	p. 4
Green Is Getting Cost Competitive	p. 5
Mo' Money, Mo' Growth	p. 6
The Greening of the Consumer	p. 7
Building a Green Portfolio	p. 7
Environment Protection Becomes Big Bucks	p. 8
The Goal of This Book	p. 8
Catalyzing into Green: Why, and Why Now?	p. 11
Rising Global Energy Demand	p. 12
The Chindia Syndrome	p. 14
Where Does That Energy Come From?	p. 15
Energy Security: The New Cold War	p. 18
Carbon Concerns	p. 20
Mandating Growth: Creating Greener Pastures	p. 25
Green Public Policy	p. 26
Mo' Money, Mo' Growth	p. 28
The Green Capital Boom	p. 29
The VC View	p. 30
Making Real Money	p. 31
Waving The Green Flag: Clean Transportation	p. 35
Driving Along in My Automobile	p. 36
A Green Way Forward	p. 37
The Hybrid Theory	p. 38
Plug In and Fire Up the Engine	p. 40
EV All the Way	p. 41
How Do We Make Money?	p. 43
The Bleeding Edge	p. 45
Words of Caution	p. 45
I Wanna Soak up the Sun!: Harnessing the Profit Power of Solar	p. 47
Sand and Sun, Not Just a Vacation Mantra	p. 48
Costs and Incentives: Creating Sunny Choices	p. 50
Let the Sunshine In	p. 52
The Changewave Thesis	p. 55
Solar Superstars	p. 58
A Solar Epilogue	p. 63
Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing with the Ancient Mariner	p. 69
You're Going to Drive Me to Drinking	p. 71
If You Build It, They Will Drink	p. 72
A Tall Drink of Green Water	p. 73
The Alliance Dips Its Toe into the Water	p. 75
Splashing Around in the Water Investment Pool	p. 76
Toweling Off-and on to the Power Grid	p. 78
Avoiding "Grid" Lock: The Powers that Be Are Going Smart	p. 81
A Vision for the Modern Grid	p. 82
Seven Valuable Virtues of the Modern Grid	p. 84
Meters for the New Millennium	p. 86
The Smart Meter Players	p. 88
Adopting the Information Solution	p. 90
Eco-Efficient IT: The Nerds Are Turning Green	p. 91
What Is Virtualization?	p. 92
Saving Kilowatts Equals Saving Money	p. 95
Virtually the Best	p. 96
Eco-Efficient IT Is the Future	p. 99
Green Plastics: Cleaning Up Society's Legacy	p. 101
The Rise of Green Plastics	p. 102
The Why and Who of Green Plastics	p. 104
A Question of Cost and Market Adoption	p. 106
Just a Drop in the Bio Bucket	p. 107
Fill 'Er Up with Biofuels: Growing Your Own Octane	p. 109
Ethanol: The Good, the Bad, and the Ugly	p. 111
Cellulosic Ethanol	p. 113
Blame It on Rio	p. 115
Mandates, Tax Credits, and Tariffs	p. 116
Investing in Team Ethanol	p. 117
Bye-Bye Biologics	p. 119
Fuel Cells and Advanced Batteries: The Rise of Pink Bunny Power	p. 121
Fuel Cells: Hydrogen Anyone?	p. 122
Fuel Cell Types and Applications	p. 123
Big Costs, Big Benefits	p. 125
Powering Your Portfolio with Fuel Cells	p. 126
Advanced Batteries	p. 127
Wind Power: Harnessing Nature's Breath	p. 131
Blowin' Up the Energy Charts	p. 132
The Good and the Bad of Blowin' in the Wind	p. 133
Turbines at a Glance	p. 136
The Breezy Dynamics of Growth	p. 136
Subsidies and Supply Shortages	p. 137
Investing in Windy Conditions	p. 139
Blowing on to Chapter 12	p. 141
The New, Old Green Tech: Cleaning up Coal's Act	p. 143
The Coal, Hard Facts	p. 144
Movin' On Up from Low Grade to High Grade	p. 145
Scrubbing Coal's Image	p. 146
The Great Carbon Roundup	p. 147
A Deeper Shade of Green	p. 149
Living La Vida Verde: Green Buildings, Lighting, Natural Foods, and Lifestyles	p. 151
The Green We Inhabit	p. 152
By the Dawn's Early Green Light	p. 154
LED Lighting Leads the Way	p. 156
Green Movement Market Opportunities	p. 159
Toward the End of a Green Journey	p. 161
Building a Green Portfolio: A Green Call to Arms	p. 163
CAUTION: Green Portfolio Construction Ahead	p. 163
The World Is Not Flat-It's Voracious	p. 165
Master List of Green Companies	p. 169
Green Investing Resources	p. 175
References	p. 177
Index	p. 179
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