(0) items

Biodesign : The Process of Innovating Medical Technologies



Pub. Date:
Cambridge University Press

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 9/25/2009.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. A three-step, proven approach to the biodesign innovoation process identify, invent, implement provides a practical formula for innovation. The experiences of hundreds of innovators and companies, in the form of case studies, quotes and practical advice, offer a realistic, action-orientated roadmap for successful biodesign innovation. Real-world examples, end-of-chapter projects, and Getting Started sections guide the reader through each of the key stages of the process and provide a template to create their own new medical devices. Addressing common medical, engineering, and business challenges to develop well-rounded expertise, this book is the complete package for any biodesign entrepreneur. The text is supported by valuable resources, including up-to-date industry changes: found at

Table of Contents

Needs Finding
Strategic focus
Observation and problem identification
Need statement development
Case study
Needs Screening
Disease state fundamentals
Treatment options
Stakeholder analysis
Market analysis
Needs filtering
Case study
Concept Generation
Ideation and brainstorming
Concept screening
Case study
Concept Selection
Intellectual property basics
Regulatory basics
Reimbursement basics
Business models
Final concept selection
Case study
Development Strategy and Planning
IP strategy
R&D strategy
Clinical strategy
Regulatory strategy
Quality and process management
Reimbursement strategy
Marketing and stakeholder strategy
Sales and distribution strategy
Competitive advantage and business strategy
Case study
Operating plan and financial model
Business plan development
Funding sources
Licensing and alternate pathways
Case study
Table of Contents provided by Publisher. All Rights Reserved.

Please wait while the item is added to your cart...