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Biomaterials and Medical Tribology,9780857090171
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Biomaterials and Medical Tribology

by
Edition:
1st
ISBN13:

9780857090171

ISBN10:
0857090178
Format:
Hardcover
Pub. Date:
7/31/2013
Publisher(s):
Elsevier Science
List Price: $270.00

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This is the 1st edition with a publication date of 7/31/2013.
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Summary

Starting from the increasing difficulties for firms to create new value for customers and consequently to achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined.


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