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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences,9780321374097
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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences


Edition: 1st
Author(s): Diller, Steve; Shedroff, Nathan; Rhea, Darrel
ISBN10:  0321374096
ISBN13:  9780321374097
Format:  Hardcover
Pub. Date:  1/1/2006
Publisher(s): New Riders Press

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Table of Contents
Introduction
Meaning: The Heart and Soul of Innovation
1(4)
The Road to Meaning
5(12)
The Value of Meaning
17(14)
A World of Meaningful Experiences
31(12)
Finding a Starting Point
43(14)
Designing Meaningful Experiences
57(12)
Identifying the Opportunity for Meaning
69(10)
Framing the Experience
79(10)
Shaping the Concept
89(18)
Delivering Reality
107(14)
The End in Sight
121(14)
Moving Forward
135(6)
Index 141

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