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The Adsense Code: What Google Never Told You About Making Money With Adsense,9781933596709
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The Adsense Code: What Google Never Told You About Making Money With Adsense


Author(s): Comm, Joel
ISBN10:  1933596708
ISBN13:  9781933596709
Format:  Paperback
Pub. Date:  4/1/2006
Publisher(s): Ingram Pub Services

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SummaryTable of Contents
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.

"The AdSense Code" is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google's* AdSense.
Rave Reviews v
Letter from the Author xvii
Introduction xxi
Getting Started with Google Adsense
1(10)
The Basics: Building Your Site
3(1)
Naming Your Site
3(1)
Choosing a Hosting Service
4(1)
Designing the Site
5(1)
Creating Content
5(1)
Search Engine Optimization
6(1)
Links
6(1)
Adsense --- Making the Money!
7(1)
Google Policies
7(1)
As Easy As 1-2-3!
8(3)
How to ``Tweak'' Your Ads to Make Them ``Click''!
11(22)
Ad Formats: ``Dress'' Your Ads for Success!
13(1)
Don't ``Look'' Like An Ad
13(1)
Meet the Adsense Family
14(1)
Text Ads --- Google's Finest
15(7)
Image Ads --- Built to be Ignored
22(1)
Link Units --- Great Little Stocking Fillers
23(6)
Expanded Text ADS --- Shrinking Control or Expanded Income?
29(4)
Using Colors to Increase Your Clicks
33(10)
Design Your Website to Highlight Adsense
35(1)
Make the Border Go!
36(3)
Text Is Design Too!
39(1)
Blue is Best
40(1)
Where Did My URL Go?
41(1)
Deliberate Mismatching
41(2)
How to Maximize Visibility and Response
43(10)
Ad Placement: Where to Put Your Ads?
45(1)
Go with the 'Flow'
45(2)
Above the Fold
47(1)
Using Tables
48(2)
Complementing Your Ads
50(3)
Controlling Your Ads
53(18)
Attracting Relevant Ads
55(1)
Keep the Title, Directory and Headlines Relevant
55(1)
Finding Keywords
56(1)
Keyword Density
57(1)
Keyword Placement
57(1)
Keyword Frames
58(1)
Section Targeting
59(1)
No 'Baiting'!
60(1)
Changing Metatags
61(1)
Inviting the Robot
61(1)
Public Service Ads
61(2)
Blocking Ads
63(1)
``Advertise on This Site''
63(6)
Does Location Matter for CPM Ads?
69(2)
Catch Fickle Visitors with the Google Search Box
71(8)
Finding Money with Search
73(1)
Learn How to Add Google Search to Your Web Page
74(1)
To Search or not to Search
75(1)
Home Page Searching
76(1)
Customizing Your Search
76(3)
Adsense and Firefox Referral Programs
79(6)
Referring for Adsense
81(2)
Firing Up Firefox
83(2)
Using Multiple Ad Blocks
85(10)
How Many Ads is Too Many?
87(1)
What to Do with Three Ad Units
88(1)
Where to Put the Search Boxes
89(1)
Google is Mean with the Link Units
89(1)
Put Referral Buttons Near Ad Units
89(1)
Putting it All Together
90(1)
Putting Multiple Ads in Articles
90(1)
Putting Multiple Ads in Blogs
91(1)
Putting Multiple Ads in Merchant Sites
92(3)
Building Content
95(20)
Writing Content
97(1)
Making Bucks with Blogs
98(1)
Adding Adsense to Your Blog
99(2)
Old Content
101(3)
Volunteer Writers
104(1)
Build Thousands of Pages with Other People's Content
105(3)
Add Public Domain Works to Your Site
108(2)
Adsense in Rss Feeds
110(1)
Use Your Newsletter to Drive Traffic!
111(1)
Buying Content/Hiring Writers
112(1)
Automated Content
112(3)
Response Tracking: Your Hidden Pot of Adsense Gold!
115(18)
How to Track with Channels
119(1)
How to Create a Channel
120(3)
How to Read Your Server Logs
123(5)
Tracking Tools
128(5)
Smart Pricing... and What it Means for Your Income
133(8)
What Google has Said About Smart Pricing
136(1)
What Else Do We Know About Smart Pricing?
137(1)
Strategies to Benefit from Smart Pricing
138(3)
How to Make Adsense Work with Internet Communities
141(8)
Google's Forum Heat Map
144(5)
How to Read Your Visitors Like a Book
149(8)
Making Sense of Stats, Logs and Reports
151(1)
The Most Important Stat of All
151(1)
Optimum CTR
152(1)
Adsense Arbitrage
152(2)
Wordtracker
154(3)
What to Do Before You Apply to Google Adsense
157(8)
Don't Build a Website that Specifically Targets Search Spiders, with Nothing Unique to Offer Human Visitors
160(1)
Don't Build a Website Just to Make Money from Adsense
160(1)
Provide Targeted Content that will Help Google Advertisers to Capitalize Your Traffic
160(1)
Don't Build a Website Specifically to Target High-Value Keywords Unless You Plan on Developing Quality Content!
161(1)
Websites that Rank Higher in a Google Search (Serps) Will Get a Better Per-Click Payout than Websites Which Rank Lower for the Same Search Term
162(1)
Increase 'Readiness to Buy'
162(2)
Don't Cut Corners!
164(1)
Recommended Resources: Try These Tools and Adsense Utilities (Some Are Free!)
165(6)
Test Your Mettle with the Adsense Sandbox!
167(1)
Google Adsense Preview Tool
168(1)
Overture Bidtool
168(1)
Overture Keyword Suggestion Tool
169(1)
Ultimate Seo Tool
169(1)
Google Adwords Traffic Estimator and Bid Tool
169(1)
Keyword Rankings Tool
169(1)
Mass Keywords Search
170(1)
Guide to Google-Friendly Design
170(1)
Keeping Track of What Works --- And What Doesn't Work --- For You!
171(8)
A Sample Adsense Journal
175(4)
Other Contextual Advertising Programs
179(10)
Kontera --- Making Your Words Pay
181(1)
Chitika --- All Malls, More Money
182(1)
Contextcash --- Affiliate Revenue the Easy Way
183(1)
Yahoo! Publisher Network
184(1)
Adbrite
185(1)
Kanoodle --- Bright Ads
186(1)
Searchfeed
186(3)
Getting Traffic to Your Web Site
189(8)
Advertising
191(1)
Reciprocal Linking
192(1)
Send a Friend
193(1)
Offline Marketing
193(1)
Promoting Your Blog
193(1)
Public Relations and Publicity
194(2)
Learn from a Pro
196(1)
Search Engine Optimization
197(10)
Robot.txt
199(1)
Titles and Urls
200(1)
Links
200(2)
Create Gateways
202(1)
Automatic Submissions
202(1)
Seo Tools
203(2)
A Word About Cloaking
205(2)
Adsense No-Nos
207(6)
What to Do If Your Adsense Account Gets Closed
212(1)
Staying Up to Date and Learning the Latest Adsense Tips
213(4)
Case Studies
217(8)
Freeafterrebate.Info --- Unmissable Ads
219(1)
Great Ideas for Integration from the Idea Box
220(1)
Gifts-911.Com Gets Emergency Treatment with Multiple Ad Units
221(2)
Stellaawards --- A Prize Winning Design
223(2)
Conclusion 225(4)
For Our Readers 229(2)
Legalese 231

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