Society in Focus: An Introduction to Sociology

This innovative introductory book explores sociological concepts in a changing world using a wide variety of historical and cross-cultural examples, uniquely integrating media and new technology as a social force. The authors take a critical look at the media, discussing how it is controlled, who controls it, how messages are framed and distributed, and the extent to which it defines society and social issues. A major theme, "Things Are Not What They Seem", emphasizes critical thinking throughout.