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Business Communication,9780538878173
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Business Communication


Edition: 04
Author(s): KRIZAN/MERRIER; A/
ISBN10:  0538878177
ISBN13:  9780538878173
Format:  Paperback
Pub. Date:  7/14/1998
Publisher(s): South-Western College Pub

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SummaryTable of Contents
This fundamentals, back-to-the-basics text provides complete coverage of business communication topics and concepts in a student-accessible format and a new shorter length. Extensive practice and review in each end-of-chapter section provide complete coverage of Business English. This edition also retains its use of facing page models of good and bad examples of business writing, a trademark of this author team. Intended for full-semester or term business communication courses taught in two- and four-year colleges and universities.
Part 1 The Communication Environment 1(84)
Chapter 1 Business Communication Foundations
2(28)
Chapter 2 International and Cross-Cultural Business Communication
30(30)
Chapter 3 Communication Technologies and Techniques
60(25)
Part 2 Developing Communications 85(74)
Chapter 4 Principles of Business Communication
86(32)
Chapter 5 Developing Effective and Ethical Business Messages
118(41)
Part 3 Correspondence Applications 159(118)
Chapter 6 Positive and Neutral Messages
160(32)
Chapter 7 Goodwill Messages
192(16)
Chapter 8 Negative Messages
208(36)
Chapter 9 Persuasive Messages
244(33)
Part 4 Employment Communication 277(52)
Chapter 10 The Job Search and Resume
278(32)
Chapter 11 Employment Communication and Interviewing
310(19)
Part 5 Written Report Applications 329(120)
Chapter 12 Research Techniques and Proposals
330(38)
Chapter 13 Report Preparation
368(50)
Chapter 14 Graphic Aids
418(31)
Part 6 Oral and Nonverbal Communication 449(78)
Chapter 15 Listening and Nonverbal Messages
450(16)
Chapter 16 Oral Communication Essentials
466(28)
Chapter 17 Oral Communication Applications
494(33)
Business English Seminars 527(88)
Seminar A Parts of Speech
528(19)
Seminar B Sentence Structure
547(23)
Seminar C Punctuation
570(21)
Seminar D Style
591(16)
Seminar E Word Usage
607(8)
Appendices 615(31)
Appendix A Formats of Letters and Memos 616(25)
Appendix B Documentation Format--MLS, APA, and The Chicago Manual of Style 641(5)
Self-Check Solutions for Business English Seminars 646(9)
Index 655(11)
Credits 666

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