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Advertising Age Handbook Of Advertising

Author(s): Gordon Lewis, Herschell; Nelson, Carol
ISBN10: 0844224480
ISBN13: 9780844224480
Format: Paperback
Pub. Date: 1/1/2000
Publisher(s): MCG (Manual)

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Presents a comprehensive guide to planning, designing, and implementing a successful adver- tising campaign. Softcover. DLC: Advertising.

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