| introduction |
|
8 | (4) |
| section one web site as a marketing tool |
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|
creating an effective web site |
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12 | (6) |
|
web site as a simple online portfolio |
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|
18 | (12) |
|
Use a Familiar Metaphor to Make Navigation Intuitive and Familiar |
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Use Your Web Site to Highlight Your Expertise in a Specific Industry |
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Convey Personality and Incorporate ``Humanness'' |
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web site as a showcase of projects and process |
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30 | (18) |
|
Give a Quick Overview of Both the Work and the Corporate Culture |
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Use Case Studies to Show Results |
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Use Your Web Site to Educate by Showing the Design Process |
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Use Your Web Site to Show What You Know |
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|
| section two more online marketing tools |
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utilizing digital portfolio sites |
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48 | (8) |
|
Use Your Web Site as a Portal to a Portfolio Site |
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Use a Portfolio Site as a Portal to Your Own Web Site |
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Use a Portfolio Site as Your Interim Web Presence |
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how to do spam-free e-mail marketing |
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56 | (12) |
|
extend your online reach with strategic linking |
|
|
68 | (18) |
| section three beyond marketing |
|
|
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|
86 | (14) |
|
Find Out About Your Prospects Online |
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Find Lists of Your Prospects Online |
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Find Prospects in Interactive Forums |
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Find Projects and Clients Through Online Auction Sites |
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Find Out About Your Visitors Through Online Contact Forms |
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Find Out About Your Visitors Through Log Files |
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|
|
100 | (10) |
| section four the complete online marketing plan |
|
|
fitting online marketing into your life |
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|
110 | (12) |
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Start Promoting Your Web Presence Even Before Your Web Site Is Done |
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Announce Your Web Site With Direct Mail |
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Reinforce Your Presence With a Core Group of Prospects |
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Your Online Marketing ``To Do'' Lists |
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The Online ``To Do'' List for the Web Site-less |
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The Simple Online ``To Do'' List |
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The Ambitious Online ``To Do'' List |
|
|
| conclusion |
|
122 | (2) |
| resources |
|
124 | (2) |
| copyright notices |
|
126 | (1) |
| index |
|
127 | |
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