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9780743244329

The Sales Advantage

by ; ;
  • ISBN13:

    9780743244329

  • ISBN10:

    074324432X

  • Format: Paperback
  • Copyright: 2003-01-01
  • Publisher: Simon & Schuster
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Table of Contents

Preface
Introductionp. 1
New Opportunities: Finding Prospectsp. 19
Pre-approach: Doing Our Homeworkp. 38
Initial Communication: Gaining the Prospect's Attentionp. 50
The Interview: Building Trustp. 75
Opportunity Analysis: Determining Prospect Potentialp. 120
Solution Development: Giving Customers What They Wantp. 125
Solution Presentation: Sharing Our Recommendationsp. 147
Customer Evaluation: Moving Toward Commitmentp. 166
Negotiation: Finding Common Groundp. 186
Commitment: Moving from Prospect to Customerp. 211
Follow-up: Keeping Our Commitmentsp. 225
Objections: Opportunities to Communicatep. 236
The Biggest Sales Advantage: Our Attitudep. 261
Our Thanksp. 273
Indexp. 275
Table of Contents provided by Blackwell. All Rights Reserved.

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