Preface | |
Introduction | p. 1 |
New Opportunities: Finding Prospects | p. 19 |
Pre-approach: Doing Our Homework | p. 38 |
Initial Communication: Gaining the Prospect's Attention | p. 50 |
The Interview: Building Trust | p. 75 |
Opportunity Analysis: Determining Prospect Potential | p. 120 |
Solution Development: Giving Customers What They Want | p. 125 |
Solution Presentation: Sharing Our Recommendations | p. 147 |
Customer Evaluation: Moving Toward Commitment | p. 166 |
Negotiation: Finding Common Ground | p. 186 |
Commitment: Moving from Prospect to Customer | p. 211 |
Follow-up: Keeping Our Commitments | p. 225 |
Objections: Opportunities to Communicate | p. 236 |
The Biggest Sales Advantage: Our Attitude | p. 261 |
Our Thanks | p. 273 |
Index | p. 275 |
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