Foreword | p. x |
Foreword | p. xi |
Introduction | p. xii |
Planning and Organizing the Campaign | p. 1 |
The Office You Want to Run For | p. 3 |
Election Statistics | p. 10 |
Local Election Laws: Getting on the Ballot | p. 18 |
Financial Reporting | p. 28 |
District Geography and Demography | p. 36 |
Talking to an Old Hand | p. 43 |
Campaign Theme and Strategy | p. 49 |
Party, Nonpartisan, and Independent Candidates | p. 56 |
Computers: Using Them in the Campaign | p. 65 |
Campaigning: The People | p. 81 |
You Have to Have a Plan | p. 83 |
Scheduling and a Calendar | p. 92 |
The Campaign Manager | p. 98 |
Getting a Volunteer Coordinator | p. 106 |
The Candidate | p. 113 |
Money and Fund-Raising | p. 124 |
Winning It One Precinct at a Time | p. 136 |
Campaign Procedures and Techniques | p. 143 |
Literature: The Campaign Brochure | p. 145 |
Getting a Good Mailing List | p. 156 |
Doing a Mailing | p. 162 |
Radio and Television | p. 173 |
Newspapers | p. 185 |
Yard Signs and Billboards | p. 196 |
Going Door to Door | p. 206 |
Miscellaneous Things That Ought to Be Mentioned | p. 214 |
Introduction to the Appendixes | p. 223 |
Sample Campaign Plan | p. 227 |
Initial Planning Worksheet | p. 234 |
Week-by-Week Campaign Planning Form | p. 236 |
Nominating-Petition Worksheet | p. 242 |
Sample Volunteer Card | p. 244 |
Sample Scheduling Form | p. 245 |
Directory of State Elections Officers | p. 247 |
Glossary of Terms | p. 252 |
Index | p. 257 |
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