Black Business Secrets 500 Tips, Strategies, and Resources for the African American Entrepreneur

by Lee, Dante

• ISBN13: 9781401929541
• ISBN10: 1401929540
• Format: Paperback
• Copyright: 2010-11-15
• Publisher: Smiley Books

Summary

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether yours"re a weekend entrepreneur or a career-changing professional, Leers"s motto-"donrs"t be a worrier, be a warrior"-applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

Author Biography

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.

Table of Contents

Foreword: Entrepreneurship Is in Our DNA	p. xi
What It Means to Be a Black Entrepreneur	p. 1
Black Business Facts-the Real Story	p. 11
Why Being a Black Entrepreneur Makes Dollars and Sense	p. 23
Test Your Entrepreneurial Muscles	p. 29
Start-up	p. 39
Superstar Entrepreneurs	p. 47
The New Game in Town-Social Entrepreneurship	p. 67
Entrepreneurship	p. 73
The Entrepreneurial Mind-set	p. 99
Best Practices	p. 127
Finance	p. 155
Marketing and Advertising	p. 177
Public Relations	p. 207
The Cyberpreneur	p. 229
Business-Building Resources	p. 259
Acknowledgments	p. 289
About the Author	p. 291
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