Bold : How to Be Brave in Business and Win

more than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. bold is about 14 businesses brave enough to challenge industry norms; they put purpose before profit, go way beyond what customers expect and relentlessly differentiate themselves from everyone else. they know no compromise, they show no corporate timidity. they are boldin thought, boldin execution and boldin measuring their success in new ways. the game changing companies featured challenge conventional wisdom to win in business and include: virgin galactic, innocent, o2, air asia, chilli beans, six senses, burberry, bbh, the geek squad, tnt, jcb, wwf, umpqua and zappos. bold reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved. find out how to be bold, brave and put your money where your mouth is.

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co, which works with leading brands around the world to design distinctive experiences. A thought leader on the subject of customer experience strategy, he is the co-author of the best-selling books Uncommon Practice, See, Feel, Think, Do and Managing the Customer Experience. Shaun is rated as a top business speaker internationally. Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues, and as well as Uncommon Practice, he is co-author of See, Feel, Think, Do, Don't Mess with the Logo and author of Brand it Like Beckham. He is a founding partner of The Caffeine Partnership, which helps management in a hurry to grow their business and brands.