Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

by Port, Michael

• ISBN13: 9780470643471
• ISBN10: 0470643471
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-12-21
• Publisher: Wiley

Summary

The new edition of the bestselling business development guideBook Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speakerGet the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Author Biography

Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, Michael Port is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.

Table of Contents

Acknowledgments

Foreword

Author's Note

Preface

Your Foundation 1

The Red Velvet Rope Policy

Why People Buy What You're Selling

Develop a Personal Brand

How to Talk About What You Do

Building Trust and Credibility

Who Knows What You Know and Do They Like You?

The Book Yourself Solid Sales Cycle Process

The Power of Information Products

Simple Selling and Perfect Pricing

Perfect Pricing

Super Simple Selling

The Book Yourself Solid 7 Core Self-Promotion Strategies

The Book Yourself Solid Networking Strategy

The Book Yourself Solid Direct Outreach Strategy

The Book Yourself Solid Referral Strategy

The Book Yourself Solid Keep-in-Touch Strategy

The Book Yourself Solid Speaking Strategy

The Book Yourself Solid Writing Strategy

The Book Yourself Solid Web Strategy

Designing Your Website

Getting Visitors To Your Website

Building a Social Media Platform

Final Thoughts

References

How to Reach Us

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.