| Introduction |
|
xi | |
| Part I Is a Home Business Right for You? |
|
1 | (60) |
|
Can You Run a Home Business? |
|
|
3 | (8) |
|
Qualities of a Successful Home Businessperson |
|
|
4 | (1) |
|
Good Reasons to Start a Home Business |
|
|
5 | (1) |
|
Bad Reasons to Start a Home Business |
|
|
6 | (2) |
|
Don't Make Excuses for Yourself |
|
|
8 | (3) |
|
What Kind of Home-Based Business Do You Want? |
|
|
11 | (12) |
|
|
|
12 | (1) |
|
|
|
13 | (1) |
|
Advantages of a Hobby Business |
|
|
13 | (1) |
|
|
|
14 | (4) |
|
Full-Time Home Businesses |
|
|
18 | (1) |
|
Deciding the Future of Your Home Business |
|
|
19 | (4) |
|
Is Your Home Right for Your Business? |
|
|
23 | (8) |
|
|
|
24 | (2) |
|
|
|
25 | (1) |
|
|
|
26 | (1) |
|
|
|
27 | (1) |
|
|
|
27 | (1) |
|
|
|
27 | (1) |
|
Phone Lines and Utilities |
|
|
28 | (1) |
|
|
|
28 | (2) |
|
|
|
30 | (1) |
|
|
|
31 | (12) |
|
|
|
32 | (5) |
|
|
|
32 | (1) |
|
|
|
33 | (1) |
|
|
|
34 | (1) |
|
A Case Study: Lisa B Graphic D |
|
|
34 | (3) |
|
|
|
37 | (2) |
|
Keys to Being a Successful Home Business Parent |
|
|
38 | (1) |
|
|
|
39 | (1) |
|
Respect the Family's Time and Space |
|
|
39 | (1) |
|
|
|
40 | (1) |
|
|
|
41 | (1) |
|
How to Handle Friends and Neighbors |
|
|
41 | (2) |
|
|
|
42 | (1) |
|
Are Your Finances Right for a Home Business? |
|
|
43 | (18) |
|
Determining Your Current Financial Needs |
|
|
44 | (2) |
|
|
|
44 | (2) |
|
Determining What You Really Need |
|
|
46 | (1) |
|
|
|
46 | (1) |
|
Determining Your Financial Goals |
|
|
47 | (3) |
|
Provisions for Retirement |
|
|
49 | (1) |
|
|
|
50 | (1) |
|
Determining the Needs of Your Business |
|
|
50 | (2) |
|
|
|
51 | (1) |
|
|
|
51 | (1) |
|
|
|
51 | (1) |
|
Financing Your Home Business |
|
|
52 | (1) |
|
|
|
52 | (4) |
|
Small Business Administration |
|
|
53 | (1) |
|
|
|
54 | (1) |
|
|
|
54 | (1) |
|
|
|
55 | (1) |
|
|
|
56 | (5) |
|
A Case Study: Jim Dandy Landscaping |
|
|
56 | (2) |
|
Basic Bootstrapping Techniques |
|
|
58 | (3) |
| Part II Starting Your Home Business |
|
61 | (108) |
|
Steps to Starting Your Business |
|
|
63 | (14) |
|
|
|
64 | (1) |
|
Choosing the Form of Business Organization |
|
|
64 | (4) |
|
|
|
64 | (2) |
|
|
|
66 | (1) |
|
|
|
67 | (1) |
|
|
|
67 | (1) |
|
Limited Liability Companies |
|
|
68 | (1) |
|
|
|
68 | (3) |
|
|
|
68 | (1) |
|
|
|
69 | (1) |
|
Registering Your Business Name |
|
|
70 | (1) |
|
Employer Identification Number |
|
|
71 | (1) |
|
|
|
72 | (1) |
|
|
|
72 | (3) |
|
|
|
73 | (1) |
|
|
|
74 | (1) |
|
|
|
75 | (2) |
|
|
|
77 | (26) |
|
|
|
80 | (12) |
|
Description of the Business |
|
|
80 | (1) |
|
|
|
81 | (1) |
|
Customer Needs and Characteristics |
|
|
82 | (1) |
|
|
|
82 | (2) |
|
|
|
84 | (1) |
|
|
|
85 | (1) |
|
Pro Forma Income Statement |
|
|
86 | (1) |
|
|
|
87 | (4) |
|
|
|
91 | (1) |
|
|
|
91 | (1) |
|
Sample Business Plan: Brakes n More |
|
|
92 | (11) |
|
|
|
92 | (1) |
|
|
|
93 | (1) |
|
|
|
94 | (1) |
|
Market Analysis and Marketing Plan |
|
|
95 | (2) |
|
|
|
97 | (4) |
|
|
|
101 | (2) |
|
Setting Up Your Home Business Office |
|
|
103 | (14) |
|
|
|
104 | (3) |
|
The Non-Office-Based Business |
|
|
104 | (1) |
|
The Corner-of-the-Living-Room Office |
|
|
105 | (1) |
|
Stocking the Desk-Sized Office |
|
|
106 | (1) |
|
The Office-Centered Business |
|
|
107 | (6) |
|
|
|
108 | (1) |
|
|
|
108 | (2) |
|
|
|
110 | (2) |
|
|
|
112 | (1) |
|
|
|
113 | (1) |
|
|
|
113 | (1) |
|
|
|
113 | (1) |
|
|
|
113 | (1) |
|
|
|
114 | (1) |
|
When Clients Come to Your Office |
|
|
114 | (3) |
|
|
|
117 | (14) |
|
|
|
118 | (2) |
|
|
|
120 | (1) |
|
|
|
121 | (5) |
|
|
|
122 | (1) |
|
|
|
123 | (1) |
|
|
|
124 | (1) |
|
|
|
124 | (1) |
|
|
|
125 | (1) |
|
|
|
126 | (1) |
|
|
|
126 | (1) |
|
Phone and Internet Services |
|
|
127 | (4) |
|
|
|
127 | (2) |
|
|
|
129 | (2) |
|
|
|
131 | (8) |
|
|
|
132 | (2) |
|
|
|
132 | (1) |
|
|
|
133 | (1) |
|
Competition or Market Share |
|
|
133 | (1) |
|
|
|
134 | (2) |
|
|
|
134 | (1) |
|
|
|
134 | (1) |
|
|
|
134 | (2) |
|
A Few Things to Watch For |
|
|
136 | (1) |
|
|
|
136 | (1) |
|
|
|
136 | (1) |
|
|
|
137 | (1) |
|
|
|
137 | (2) |
|
|
|
139 | (8) |
|
|
|
140 | (3) |
|
|
|
141 | (1) |
|
Intellectual Property Protection |
|
|
141 | (1) |
|
|
|
141 | (1) |
|
Buying or Selling a Business |
|
|
142 | (1) |
|
|
|
142 | (1) |
|
|
|
142 | (1) |
|
|
|
142 | (1) |
|
Collections and Bankruptcy |
|
|
143 | (1) |
|
|
|
143 | (1) |
|
|
|
143 | (2) |
|
|
|
145 | (2) |
|
Taxes and the Home Business |
|
|
147 | (14) |
|
|
|
148 | (1) |
|
|
|
149 | (1) |
|
|
|
150 | (1) |
|
|
|
151 | (1) |
|
|
|
152 | (2) |
|
|
|
152 | (2) |
|
|
|
154 | (1) |
|
|
|
154 | (1) |
|
|
|
154 | (1) |
|
|
|
155 | (1) |
|
Do You Have to Make Money? |
|
|
156 | (1) |
|
|
|
157 | (1) |
|
|
|
157 | (1) |
|
Collecting and Reporting Sales Tax |
|
|
158 | (1) |
|
|
|
158 | (2) |
|
Taxes and Independent Contractors |
|
|
160 | (1) |
|
|
|
161 | (8) |
|
Property and Liability Insurance |
|
|
163 | (2) |
|
|
|
163 | (1) |
|
Casualty (Liability) Insurance |
|
|
163 | (1) |
|
Business Interruption Insurance |
|
|
164 | (1) |
|
Umbrella Liability Insurance |
|
|
164 | (1) |
|
Industry-Specific Insurance |
|
|
164 | (1) |
|
|
|
165 | (1) |
|
|
|
165 | (2) |
|
|
|
165 | (1) |
|
|
|
166 | (1) |
|
|
|
167 | (1) |
|
|
|
167 | (1) |
|
|
|
167 | (2) |
| Part III Running Your Home Business |
|
169 | (46) |
|
|
|
171 | (14) |
|
|
|
172 | (3) |
|
|
|
174 | (1) |
|
Face-to-Face Communications |
|
|
175 | (1) |
|
|
|
175 | (2) |
|
|
|
177 | (1) |
|
|
|
177 | (1) |
|
|
|
178 | (1) |
|
|
|
178 | (3) |
|
|
|
181 | (4) |
|
|
|
185 | (10) |
|
You, the Computer, or an Accountant? |
|
|
186 | (1) |
|
|
|
187 | (1) |
|
|
|
188 | (1) |
|
|
|
189 | (2) |
|
|
|
191 | (1) |
|
|
|
192 | (3) |
|
|
|
195 | (10) |
|
|
|
197 | (3) |
|
|
|
200 | (1) |
|
|
|
201 | (1) |
|
|
|
202 | (2) |
|
|
|
204 | (1) |
|
|
|
205 | (10) |
|
Recognizing Problems Early |
|
|
206 | (2) |
|
|
|
207 | (1) |
|
|
|
208 | (2) |
|
|
|
210 | (5) |
|
|
|
210 | (1) |
|
|
|
210 | (1) |
|
|
|
211 | (1) |
|
Looking Too Much Like a Home Business |
|
|
211 | (1) |
|
|
|
211 | (1) |
|
Waiting Until Its Too Late |
|
|
212 | (1) |
|
|
|
212 | (1) |
|
|
|
212 | (1) |
|
|
|
212 | (2) |
|
|
|
214 | (1) |
| Part IV Promotions and Sales |
|
215 | (44) |
|
Creating a Marketing Plan |
|
|
217 | (10) |
|
Elements of a Marketing Plan |
|
|
218 | (1) |
|
Keeping It Simple: Reliable Jon s Mowing |
|
|
219 | (8) |
|
|
|
219 | (1) |
|
|
|
220 | (1) |
|
|
|
221 | (1) |
|
|
|
221 | (1) |
|
|
|
222 | (1) |
|
|
|
222 | (2) |
|
|
|
224 | (3) |
|
Sales Basics for the Home Business |
|
|
227 | (12) |
|
|
|
228 | (3) |
|
|
|
231 | (1) |
|
|
|
232 | (1) |
|
|
|
233 | (1) |
|
|
|
234 | (2) |
|
|
|
235 | (1) |
|
|
|
236 | (1) |
|
|
|
237 | (2) |
|
Promoting Your Home Business |
|
|
239 | (20) |
|
Paid vs. Unpaid Promotion |
|
|
240 | (1) |
|
|
|
241 | (1) |
|
|
|
242 | (1) |
|
|
|
243 | (1) |
|
|
|
244 | (1) |
|
|
|
245 | (1) |
|
|
|
245 | (10) |
|
Setting an Advertising Budget |
|
|
246 | (1) |
|
|
|
246 | (2) |
|
|
|
248 | (1) |
|
|
|
249 | (1) |
|
|
|
249 | (1) |
|
|
|
250 | (2) |
|
|
|
252 | (1) |
|
|
|
253 | (1) |
|
|
|
254 | (1) |
|
|
|
254 | (1) |
|
Trade Shows, Consumer Shows, and Fairs |
|
|
254 | (1) |
|
|
|
255 | (4) |
|
|
|
255 | (2) |
|
|
|
257 | (2) |
| Part V Resources |
|
259 | (2) |
| Glossary of Basic Business Terms |
|
261 | (4) |
| Resources for the Home-Based Business |
|
265 | (5) |
|
|
|
266 | (1) |
|
Home Business Magazines Online |
|
|
266 | (1) |
|
Home Business Organizations |
|
|
267 | (1) |
|
|
|
268 | (2) |
| Index |
|
270 | |
Shopping Cart
Need Help? bookstore@ecampus.com
Copyright© 1999-2008
