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Cover Art for The Everything Network Marketing Book: How Anyone Can Achieve Easy Success, Earn a Great Income, and Enjoy a Relaxing Lifestyle
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The Everything Network Marketing Book: How Anyone Can Achieve Easy Success, Earn a Great Income, and Enjoy a Relaxing Lifestyle


Author(s): Kaeter, Margaret
ISBN10:  1580627366
ISBN13:  9781580627368
Format:  Textbook Paperback
Pub. Date:  12/1/2002
Publisher(s): Adams Media Corporation

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SummaryTable of Contents
Network marketing is a trade that often baffles even the most persevering individual. The Everything "RM" Network Marketing Book helps would-be network marketers separate fact from fiction in this timely new addition to the Everything "RM" series.

Whether entrepreneurs are looking to start their own network marketing business -- or come in on the bottom rung and recruit from there -- The Everything "RM" Network Marketing Book helps them target the right consumer, manage a downline, and even recruit other marketers. Author Margaret Kaeter shows readers the ropes -- including how to avert danger and handle setbacks -- and start turning invested time and energy into hard cash.

Includes up-to-date information on:

-- The pros and cons of network marketing

-- Compensation plans

-- Tax advantages

-- Reverse geometric growth

-- The essentials of starting a successful business

-- Building a customer base

Introduction xi
Make Your Fortune with Network Marketing
1(12)
Some Definitions Are in Order
2(2)
Network Marketing Is Big Business
4(1)
It's Just That Easy
5(1)
Network Marketing Works
6(3)
A Few Common Misconceptions
9(3)
It's Time to Take It Seriously
12(1)
Some Business Basics
13(14)
Network Marketing and Conventional Business
14(3)
Franchise Programs
17(2)
Affiliate Programs
19(1)
Understanding Residual Income
20(2)
Internal-Consumption Programs
22(1)
Marketing-Driven Programs
23(1)
Name-Driven Programs
24(1)
Product-Driven Programs
24(1)
Putting It Together
25(2)
Is Network Marketing Right for You?
27(12)
It's Like Running a Business
28(1)
A Unique Undertaking
28(1)
Personality Traits That Make It Work
29(7)
The Value of Communication
36(1)
A Chance at Financial Freedom
37(1)
More Leisure Time
37(1)
Bringing a Family Together
38(1)
Working for Yourself
39(12)
Managing Your Time
40(1)
Benefits of a One-Person Office
41(1)
The Changing Cash Flow
42(1)
Tax Concerns
43(2)
Tax Advantages for the Self-Employed
45(3)
Insurance Concerns
48(3)
Finding the Right Product
51(16)
Research Potential Products
52(2)
Evaluate the Market
54(3)
Do You Like Your Customers?
57(2)
A Product You Believe In
59(1)
A Product's Complexity
59(2)
Performing a SWOT Analysis
61(6)
Evaluating Potential Companies
67(14)
The Importance of Research
68(1)
Information You Must Have
69(4)
It's Time to Begin
73(2)
Contact the Company Directly
75(4)
Beyond the Hype
79(1)
When It's Time to Make the Decision
80(1)
How You Will Make Money
81(14)
The Premise of Network Marketing
82(1)
Unilevel Plans
83(1)
Stair-Step Breakaway Plans
84(1)
Big Bonus Plans
85(1)
Forced Matrix Plans
86(1)
Plans with Legs
87(1)
Evaluating Your Compensation Plan
88(7)
Finding the Right Sponsor
95(14)
The Importance of a Good Sponsor
96(2)
Friendship Is Not the Best Policy
98(1)
Looking at the Track Record
99(2)
Ask the Right Questions
101(3)
Means of Communication
104(3)
The Sponsor's Sponsor
107(2)
Company-Sponsored Training
109(14)
Product Training
110(2)
Sales Training
112(3)
Marketing Support
115(2)
Basic Business Supplies
117(1)
Business Advice
118(1)
Online Resources
119(4)
The First Order of Business
123(14)
Choosing a Start-Up Plan
124(4)
How Much to Invest in the Business
128(2)
The Extent of Your Commitment
130(1)
Keeping a Professional Attitude
131(1)
Communicating Your Decision
132(3)
Staying Connected
135(2)
Time Management
137(10)
Organize Your Workspace
138(2)
Set Your Goals
140(2)
Set Your Vision
142(2)
The Value of Lists
144(1)
Quit While You Still Have Energy
145(1)
Get It Right the First Time
145(2)
Help Along the Way
147(10)
Tools to Make Your Job Easier
148(3)
Get Help from the Experts
151(1)
Legal Assistance
152(1)
Accounting Services
153(1)
Bookkeeping Issues
154(1)
Hiring Family and Friends
155(2)
Keeping Your Spirits High
157(14)
Recognizing Your Strengths
158(1)
Working on Your Weaknesses
159(1)
First-Month Jitters
160(3)
The Power of Affirmations
163(3)
Working with Your Sponsor
166(1)
Fast or Slow-It's Up to You
166(1)
The Basic Sales Script
167(4)
Efficient Prospecting
171(16)
Family and Friends
172(3)
Your Sponsor's Contacts
175(2)
The Power of Advertising
177(3)
Spread the Message Electronically
180(2)
Mailing Lists
182(1)
Current Customers
183(1)
It's a Numbers Game
184(3)
Basic Sales Skills
187(16)
It Takes All Kinds
188(2)
Selling to Different Personalities
190(3)
Discovering the Reasons People Buy
193(3)
Finding and Fulfilling a Need
196(3)
Changing Your Style
199(1)
Overcoming Objections
200(3)
Getting Out There
203(14)
The Sales Meeting
204(1)
The Sales Party
205(4)
The Conference
209(4)
The One-on-One Sale
213(2)
Making Cold Calls
215(1)
E-mail Sales
216(1)
Customer Relationship Management
217(14)
Setting Up a Database
218(3)
Categorizing Your Customers
221(4)
What to Communicate to Which Customers
225(2)
Understanding Your Customers as They Change
227(1)
Means of Communication
228(1)
Good Customers Bring More Customers
229(2)
It's All Down-Line from Here
231(16)
Why Building a Down-Line Is Important
232(1)
The First Attempt to Get a New Distributor
233(2)
The Characteristics of a Good Recruit
235(5)
Making the Sale
240(3)
Dealing with Second Thoughts
243(1)
Training the Recruit
244(1)
Motivation Techniques
245(2)
Be a Survivor
247(12)
Why People Give Up
248(3)
How to Stay Motivated
251(1)
Working Through Tough Times
251(1)
Working with Your Sponsor
252(1)
Look for Additional Help
253(5)
Re-evaluate Your Goals
258(1)
The Future of Network Marketing
259(14)
Traditional No More
260(1)
In the Business Marketplace
260(4)
A Better Form of Employment
264(3)
In the Consumer Mindset
267(2)
The Impact of the Internet
269(2)
What's Next: Viral Marketing
271(2)
Appendix A Additional Resources 273(4)
Appendix B Network Marketing Forms 277(4)
Index 281

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