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Auditing Markets, Products, and Marketing Plans

Author(s): Parmerlee, David
ISBN10: 0071392033
ISBN13: 9780071392037
Format: Hardcover
Pub. Date: 6/1/2000
Publisher(s): McGraw Hill

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

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