Clients Forever: How Your Clients Can Build Your Business for You

In Clients Forever, sales guru Doug Carter shows salespeople how to maximize their sales (and their incomes) and find greater job satisfaction while working less. Carter turns traditional selling techniques on their head by demonstrating that the surest path to success in sales is to focus on building strong, long-term relationships with a small core of favorite clients.

Here Carter provides salespeople with:
-- Examples drawn from his experiences selling to blue-chip clients
-- Keys to an ongoing supply of repeat business and new referrals
-- Personal assessment and development tools to help readers create sales styles tailored to their individual personalities, abilities, and values

Doug Carter is the founder and CEO of Carter International Training and Development Company. Since 1988, he has conducted his own training and interactive speaking programs while also developing and delivering custom training programs for organizations around the world.

Jenni Green is a commercial writer. Her clients range from solo entrepreneurs to national enterprises.