Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.Chapter 2 How Economics Affects Business: The Creation and Distribution of WealthChapter 3 Competing in Global MarketsChapter 4 Demonstrating Ethical Behavior and Social ResponsibilityAppendix Working within the Legal Environment of BusinessChapter 5 Choosing a Form of Business OwnershipChapter 6 Entrepreneurship and Starting a Small BusinessChapter 7 Management, Leadership, and Employee EmpowermentChapter 8 Adapting Organizations to Today’s MarketsChapter 9 Producing World-Class Goods and ServicesChapter 10 Motivating Employees and Building Self-Managed TeamsChapter 11 Human Resource Management: Finding and Keeping the Best EmployeesChapter 12 Dealing with Employee-Management Issues and RelationshipsChapter 13 Marketing: Building Customer and Stakeholder RelationshipsChapter 14 Developing and Pricing Products and ServicesChapter 15 Distributing Products Quickly and EfficientlyChapter 16 Today’s Promotional TechniquesChapter 17 Using Technology to Manage InformationChapter 18 Understanding Financial Information and AccountingChapter 19 Financial ManagementChapter 20 Securities Markets: Financing and Investing OpportunitiesChapter 21 Understanding Money and Financial InstitutionsChapter 22 Managing Personal Finances to Achieve Financial SecurityAppendix: Managing Risk
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