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Related Topics: Business & Economics >> Business Communication
Business and Administrative Communication,9780072964462
Other versions by this Author

Business and Administrative Communication


Edition: 7th
Author(s): Kitty O. Locker
ISBN10:  0072964464
ISBN13:  9780072964462
Format:  Hardcover
Pub. Date:  12/1/2004
Publisher(s): MCG

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Table of Contents

I. The Building Blocks of Effective Messages

Chapter 1. Business Communication, Management, and Success

Chapter 2. Building Goodwill

Chapter 3. Adapting Your Message to Your Audience

Chapter 4. Making Your Writing Easy to Read

Chapter 5. Planning, Composing, and Revising

Chapter 6. Designing Documents and Screens

II. Letters and Memos

Chapter 7. Informative and Positive Messages

Chapter 8. Negative Messages

Chapter 9. Persuasive Messages

Chapter 10. Sales, Fund-Raising, and Promotional Messages

III. Interpersonal Communication

Chapter 11. Communicating Across Cultures

Chapter 12. Working and Writing in Groups

IV. Reports

Chapter 13. Planning, Proposing, and Researching Reports

Chapter 14. Analyzing Information and Writing Reports

Chapter 15. Using Graphs and Other Visuals

Chapter 16. Making Oral Presentations

V. Job Hunting

Chapter 17. Resumes

Chapter 18. Job Application Letters

Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers

Appendixes

A. Formats for Letters, Memos and E-Mail Messages

B. Writing Correctly

C. Making and Communicating Meaning

D. Crafting Logical Arguments


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