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Introduction to Mass Communication, Updated Media Enhanced Edition with PowerWeb

Edition: 3rd
Author(s): Baran, Stanley J.
ISBN10: 0073025674
ISBN13: 9780073025674
Format: Paperback
Pub. Date: 5/26/2004
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages

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PART 1. LAYING THE GROUNDWORK

Chapter 1. Mass Communication, Culture, and Mass Media

Chapter 2. Media Literacy and Culture

PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

Chapter 3. Books

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Film

Chapter 7. Radio and Sound Recording

Chapter 8. Television

Chapter 9. Cable and Other Multichannel Services

Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. SUPPORTING INDUSTRIES

Chapter 11. Public Relations

Chapter 12. Advertising

PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index

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