This exciting new edition explains the most current business practices which provides an outstanding overview. This colorful, user-ftiendly textbook is regarded as the most comprehensive introductory high school business book on the market!
Unit 1 The Economy and You
Chapter 1 A Look at Needs and Wants
Chapter 2 Economic Resources and Systems
Chapter 3 Economic Activity in a Changing World
Chapter 4 Business Ethics and Social Responsibility
BusinessWeek Seminar: Global Business, What Is Today’s Chinese Business Trend?
Unit 2 Owning and Operating a Business
Chapter 5 Entrepreneurship and Small Business
Chapter 6 Business Ownership and Operations
Chapter 7 Organizational Structure
Chapter 8 Leadership in Management
Chapter 9 Technology’s Impact on Business
BusinessWeek Seminar: Small Business, Discovering Small Business
Unit 3 Groups Affecting Business
Chapter 10 Business in a Global Economy
Chapter 11 The Role of Government in Business
Chapter 12 Money and Financial Institutions
BusinessWeek Seminar: Careers, Discovering Business Careers
Unit 4 Marketing to the Consumer
Chapter 13 Marketing in Today’s World
Chapter 14 Advertising: The Art of Attracting an Audience
BusinessWeek Seminar: Technology, Discovering Technology in Marketing
Unit 5 The Human Resources Advantage
Chapter 15 Human Resources Management
Chapter 16 Culture and Diversity in Business
BusinessWeek Seminar: Careers, Using Resources to Find the Right People
Unit 6 Managing Financial and Technological Resources
Chapter 17 Managing Business Finances
Chapter 18 Technology Advancements in the Workplace
Chapter 19 Basics of Computers
BusinessWeek Seminar: Technology, Applying Technology to New Business Ideas
Unit 7 Career Planning in a Global Economy
Chapter 20 Developing a Career Plan
Chapter 21 Getting a Job
BusinessWeek Seminar: Global Business, Career Options in a Global Economy
Unit 8 Buying Goods and Services
Chapter 22 Making Consumer Decisions
Chapter 23 Consumer Rights and Responsibilities
Chapter 24 Protecting Consumers
BusinessWeek Seminar: Global Business, Understanding OPEC
Unit 9 Credit
Chapter 25 What Is Credit?
Chapter 26 How to Get and Keep Credit
Chapter 27 Your Credit and the Law
BusinessWeek Seminar: Small Business, Using Credit to Start a Small Business
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