| Preface |
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vii | |
| Introduction: How to Analyze a Business Policy Case |
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xvii | |
| What Is a Business Policy Case? |
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xviii | |
| Guidelines for Preparing Case Analyses |
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xviii | |
| The Need for Practicality |
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xviii | |
| The Need for Justification |
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xviii | |
| The Need for Realism |
|
xix | |
| The Need for Specificity |
|
xix | |
| The Need for Originality |
|
xix | |
| The Need to Contribute |
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xix | |
| Preparing a Case for Class Discussion |
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xx | |
| The Case Method Versus Lecture Approach |
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xx | |
| The Cross-Examination |
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xx | |
| Preparing a Written Case Analysis |
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xx | |
| The Executive Summary |
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xxi | |
| The Comprehensive Written Analysis |
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xxi | |
| Steps in Preparing a Comprehensive Written Analysis |
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xxi | |
| Making an Oral Presentation |
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xxi | |
| Organizing the Presentation |
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xxii | |
| Controlling Your Voice |
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xxii | |
| Managing Body Language |
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xxii | |
| Speaking from Notes |
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xxiii | |
| Constructing Visual Aids |
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xxiii | |
| Answering Questions |
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xxiii | |
| Fifty Tips for Succes in Case Analysis |
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xxiii | |
| Mastering Strategy |
|
xxvi | |
| The Mastering Strategy Environment |
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xxvi | |
| Employees |
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xxvii | |
| Cango's Course of Action |
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xxviii | |
| Cango's IPO |
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xxviii | |
| Episodes Within Mastering Strategy |
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xxviii | |
| Summary |
|
xxx | |
| More About the Mastering Business Series |
|
xxx | |
| Instructional Format |
|
xxxi | |
| Using Mastering Business in Your Course |
|
xxxi | |
| Student Benefits |
|
xxxii | |
| Service Companies |
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2 | (8) |
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10 | (11) |
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21 | (7) |
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28 | (13) |
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Wal-Mart Stores, Inc.--2000 |
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41 | (15) |
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56 | (10) |
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Mandalay Resort Group--2000 |
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66 | (13) |
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Harrah's Entertainment, Inc.--2000 |
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79 | (15) |
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First Union Corporation--2000 |
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94 | (15) |
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Wachovia Corporation--2000 |
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109 | (8) |
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The Audubon Institute--2000 |
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117 | (13) |
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Riverbanks Zoological Park and Botanical Garden--2000 |
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130 | (10) |
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The Classic Car Club of America--2000 |
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140 | (12) |
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M. D. Anderson Biomedical Services Department--2000 |
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152 | (11) |
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Quorum Health Group, Inc.--2000 |
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163 | (13) |
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Greyhound Lines, Inc.--2000 |
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176 | (9) |
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Carnival Corporation--2000 |
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185 | (15) |
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Southwest Airlines Co.--2000 |
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200 | (9) |
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Central United Methodist Church--2000 |
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209 | (7) |
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Elkins Lake Baptist Church--2000 |
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216 | (9) |
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225 | (13) |
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| Manufacturing Companies |
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Harley-Davidson, Inc.--2000 |
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238 | (9) |
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Winnebago Industries, Inc.--2000 |
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247 | (12) |
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Avon Products, Inc.--2000 |
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259 | (11) |
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270 | (11) |
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Pilgrim's Pride Corporation--2000 |
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281 | (11) |
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H. J. Heinz Company--2000 |
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292 | (11) |
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Hershey Foods Corporation--2000 |
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303 | (9) |
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312 | (9) |
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Lockheed Martin Corporation--2000 |
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321 | (9) |
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Dell Computer Corporation--2001 |
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330 | (10) |
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Apple Computer, Inc.--2000 |
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340 | (6) |
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Compaq Computer Corporation--2000 |
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346 | (9) |
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355 | (8) |
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Stryker Corporation--2000 |
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363 | (11) |
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374 | (8) |
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Plaboy Enterprises, Inc.--2000 |
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382 | (10) |
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Reader's Digest Association, Inc.--2000 |
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392 | (9) |
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401 | (14) |
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Reebok International, Ltd--2000 |
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415 | (7) |
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422 | |
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Shopping Cart
