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  Ideas Into Action has a distinct competitive edge over other professional and technical writing books currently available. Rather than overwhelming readers with endless rules dealing with usage and style, this exciting new text offers sound and practical advice based on step?by?step procedures, ideas, checklists, and practice exercises. Students will also learn how technology can make writing more efficient. Includes concise coverage and examples of how to create and design successful technical print and electronic documents including proposals, instructions, specifications, documentation, procedures, reports, and memos. Also includes coverage of such issues as persuasion, oral communication, writing news releases, and writing online.This book is for any professional who wants a concise guide to becoming a better communicator in the technical professions. Introduction: The New Professional Writer. I. WHAT ALL PROFESSIONAL WRITERS NEED TO KNOW. 1. Professional Persuasion. 2. Keeping Readers with You: Structures and Signals. 3. Writing Plain English. 4. Graphics: Saying It with Images. 5. Document Design. II. WHAT PROFESSIONAL WRITERS PRODUCE. 6. Correspondence: Conversations at a Distance. 7. Writing Instructions. 8. Proposals. 9. Reports. 10. Descriptions. 11. Writing for General Audiences. III. WHAT THE NEW PROFESSIONAL WRITERS PRODUCE. 12. Writing for the World Wide Web. 13. Writing News Releases. 14. Speaking to Groups. Appendix 1: A How–To Guide For Fixing the Most Common Writing Mistakes. Appendix II: A How–To Guide To Citing the Work of Others. |
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