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Business Communication,9780324037180
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Business Communication


Edition: 05
Author(s): KRIZAN A
ISBN10:  032403718X
ISBN13:  9780324037180
Format:  Paperback
Pub. Date:  2/22/2001
Publisher(s): South-Western College Pub

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SummaryTable of Contents
The ability to communicate effectively is critical for student success in today's business environment. The new edition of this "back to the basics" text was specifically designed to help students develop their communication skills. The authors offer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmark feature of this text, provide students with good and bad examples of business writing. This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated chapter on technology issues. Updated information on business and casual dress for interviews and electronic resumes helps students prepare for the realities of today's workplace.
PART 1 The Communication Environment 1(86)
Business Communication Foundations
2(26)
International and Cross-Cultural Communication
28(32)
Communication Technologies and Techniques
60(27)
PART 2 Developing Communications 87(104)
Principles of Business Communication
88(32)
Developing Effective and Ethical Business Messages
120(36)
Interpersonal Communication and Teamwork
156(35)
PART 3 Correspondence Applications 191(104)
Positive and Neutral Messages
192(26)
Goodwill Messages
218(14)
Negative Messages
232(32)
Persuasive Messages
264(31)
PART 4 Written Report Applications 295(132)
Business Research and Report Writing
296(56)
Proposals, Business Plans, and Special Reports
352(40)
Visual Aids
392(35)
PART 5 Oral and Nonverbal Communications 427(50)
Listening and Nonverbal Messages
428(18)
Oral Communication Essentials
446(31)
PART 6 Employment Communication 477(58)
The Job Search and Resume
478(34)
Employment Communication and Interviewing
512(23)
Business English Seminars 535(82)
Seminar A Parts of Speech
536(18)
Seminar B Sentence Structure
554(22)
Seminar C Punctuation
576(20)
Seminar D Style
596(14)
Seminar E Word Usage
610(7)
Appendices 617(51)
Appendix A Formats of Letters and Memos
618(24)
Appendix B Documentation Format---APA, MLA
642(5)
Appendix C Example of a Formal Report
647(21)
Credits 668(1)
Index 669

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