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Business Communication With Infotrac: Process and Product


Edition: 04
Author(s): Guffey, Mary Ellen
ISBN10:  0324114524
ISBN13:  9780324114522
Format:  Paperback
Pub. Date:  3/11/2002
Publisher(s): South-Western College Pub

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SummaryTable of Contents
Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
UNIT 1 COMMUNICATION FOUNDATIONS 1(126)
Communicating at Work
2(37)
Communicating in Small Groups and Teams
39(29)
Workplace Listening and Nonverbal Communication
68(25)
Communicating Across Cultures
93(34)
UNIT 2 THE WRITING PROCESS 127(78)
Preparing to Write Business Messages
128(25)
Organizing and Writing Business Messages
153(28)
Revising Business Messages
181(24)
UNIT 3 BUSINESS CORRESPONDENCE 205(158)
Routine E-Mail Messages and Memos
206(33)
Routine Letters and Goodwill Messages
239(44)
Persuasive and Sales Messages
283(38)
Negative Messages
321(42)
UNIT 4 REPORTS AND PROPOSALS 363(124)
Preparing to Write Business Reports
364(42)
Organizing and Writing Typical Business Reports
406(45)
Proposals and Formal Reports
451(36)
UNIT 5 PRESENTATIONS 487
Speaking Skills
488(33)
Employment Communication
521
Appendix A: Competent Language Usage Essentials (C.L.U.E.) 1(26)
Appendix B: Guide to Document Formats 27(14)
Appendix C: Documentation Formats 41(6)
Appendix D: Correction Symbols 47(3)
Key to C.L.U.E. Exercises 50
Endnotes 1(1)
Acknowledgments 1(1)
Index 1

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