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This valuable resource is for the executives and advisers of any firm considering making the transition from a private to public company. An IPO is not just a short-term financial transaction. It often marks the turning point in the life of a company, enabling it to launch new products, enter new markets, accelerate its growth and attract valuable employees. If an IPO is the way to grow, then a "balanced scorecard" approach needs to be used for an honest evaluation of the process and consideration of whether an IPO, despite its glamour, will or will not produce the desired results. Initial Public Offerings uncovers many of the successful approaches and common pitfalls to going public.

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While the conditions for initial public offerings can come and go ā?" depending upon stock markets and their behavior ā?"the preparation, desire, planning, and expectations of IPOs go on continuously. It is the dream of every entrepreneur to go public and cash out a lifetimeā?Ts worth of work. Initial Public Offerings provides an excellent resource for any company, its executive and advisers, considering making the transition from private to public as it uncovers many of the successful approaches and common pitfalls to going public.