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Related Topics: Business & Economics >> Sales & Selling

Other versions by this Author

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

Author(s): Robert W. Bly
ISBN10: 0471004111
ISBN13: 9780471004110
Format: Paperback
Pub. Date: 7/1/1994
Publisher(s): Wiley

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Instructs the reader on the step-by-step procedures of literature production�from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

So You Think You Need Printed Literature!.

Getting Started: Planning, Scheduling, Budgeting.

People Who Can Help You (and Where to Find Them).

Telling Your Story: The Outline.

Selling Your Company and Your Product: The Copy.

Finding Your Look: The Design.

Getting the Picture: Illustrating Your Promotional Literature.

Special Marketing Problems (and How to Solve Them).

Production Time!.

Keeping It Going: How to Manage a Promotional Literature Program.

Glossary.

Index.

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The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets
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