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Success can be measured in various ways, but ultimately, success is defined by the person striving to achieve it. Charles Patrick Garcia knows this well. Throughout his career, from Chairman of the Cadet Honor Committee at the U.S. Air Force Academy to White House Fellow to CEO of the nation's fastest growing Hispanic-owned business-Garcia has learned how to succeed, and now he wants to show people from all walks of life, at any age, how to do the same in both business and life.
Chapter One
WHY BONDS?
The Bare Essentials * A balanced portfolio of stocks and bonds can help most investors accomplish long-term investment goals more effectively than a pure equity strategy. * Bonds provide solutions for two of the three most basic investment requirements: income and capital preservation. * A bond is a security that pays a specified rate of interest for a limited amount of time and returns principal on a defined date. Despite the diversity and breadth of today's media, the stock market inevitably dominates business news. You'd think there was nothing else to talk about. To be sure, the bond market occasionally takes center stage- usually when the Federal Reserve is about to make an announcement or when inflation concerns suddenly begin to percolate-but for the most part that's the exception, not the rule. Of course, the motivations of news editors are easy to decipher. Much like homicides and natural disasters, the stock market simply generates better headlines than the sleepy bond market. I guess it's because all the elements of suspense are there, with quick fortunes made (and lost) more often in stocks than in bonds. Frankly, I'd be hard pressed to disagree-stocks are more newsworthy than bonds. So I'm not going to waste your time arguing to the contrary. But consider this: after the dramatic stock market decline that began in 2000, bonds outperformed equities for three years in a row. Now that's newsworthy. I would also contend that a balanced portfolio of stocks and bonds can help most of you accomplish long-term investment goals more effectively than a pure equity strategy. This is not an original idea. With rare exception, stocks and bonds represent the two largest components of the three main asset classes recommended by most investment firms (the other would be cash). Consequently, the question is not whether you should own stocks or bonds, but how much of your investment portfolio should be allocated to each asset class. You see, bonds provide solutions for two of the three most basic investment requirements: Income and capital preservation. The other objective, growth, is more appropriately achieved through stock investing. That's why stocks and bonds complement each other so well. Together, your bases are covered. But we're getting a little ahead of ourselves here. Now that you understand some of the most compelling reasons why bonds are important, let's take a step back and briefly discuss what they are. Ironically, the best way to do this is to forget about bonds for a moment and instead think about what happens when you purchase a home. A loan officer informs you that the bank would be happy to lend you money as long as you promise to repay it in 15 or 30 years. Suppose you settle on a 30-year term. That's fine, but there's one more important caveat-it'll cost you, say, 6.75 percent annual interest for the privilege. It seems fair, so you sign the loan agreement. It's the same scenario when you purchase a bond, except you're the bank, so you're making the loan. And as the bank, you expect borrowers to repay loans by a specific date and at an agreed-upon rate of interest. That's how bonds work. In other words, as a bondholder, your purchase is effectively a loan that will be repaid after a certain length of time and, during the life of the loan, you'll be paid a fixed rate of interest. That's why bonds are also known as fixed-income securities. (Continues...)
CHARLES PATRICK GARCIA is a graduate of the U.S. Air Force Academy, a highly decorated military officer, a Columbia Law School graduate, and a former White House Fellow. In 1997, at the age of thirty-six, he founded Sterling Financial Group of Companies, with three people, which has grown to more than sixty offices in seven countries. The company was named the number one fastest growing Hispanic-owned business in the country by Hispanic Business magazine and number eight on the Inc. 500 list of fastest growing privately held companies in the nation. For his success across many fields, Garcia was named one of the nation’s 100 most influencial Hispanics and his leadership abilities have earned him a role in the administration of three U.S. Presidents, a Cabinet Secretary, a Governor and a former NATO Supreme Allied Commander. Garcia’s commentary has been sought by Crossfire, FOX News, CNN, CBS, Univision, Telemundo, CNN en Espanõl, and The Cristina Show. During the war in Iraq, he was also Telemundo’s behind-the-desk military analyst. A decorated military officer and founder of the Sterling Financial Group shares the secrets of success that made his company the fastest growing Hispanic-owned business. As a recent law school graduate, Garcia was on the brink of accepting a clerkship for a judge, when he took the Meyers Briggs Type Indicator Test (he suggests a variety of personality tests to discover potential). The test results convinced him that he would be happier going into business. According to Garcia, the key to success is finding out what you are passionate about and pursuing it. In order to accomplish this, he recommends a number of less-than-original strategies such as adequate planning and preparation, hooking up with successful people, finding a mentor and persevering despite setbacks. Laced throughout this manual are anecdotes that describe the author's considerable accomplishments (he is a former White House fellow) and those of others who have used the tools described here to realize their dreams. He draws heavily from the military and the Republican political establishment to illustrate his ideal of success (e.g., William Bennett, Ronald Reagan, Army Major General Loeffke, Jeb Bush). Since Garcia has achieved success, those just starting out in business may be inspired to try his techniques, but many others will be put off by a relentless positive style. (Oct.) Forecast: Wiley is pushing this book, and is heavily concentrating on the Hispanic readership. Copyright 2003 Reed Business Information. |
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