Global Marketing for the Digital Age:Bishop, Bill:9780658000584:eCampus.com

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Related Topics: Business & Economics >> Marketing >> International

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Global Marketing for the Digital Age
Author(s): Bishop, Bill
ISBN10: 0658000586
ISBN13: 9780658000584
Format: Paperback
Pub. Date: 2/1/2000
Publisher(s): McGraw-Hill

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Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.

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