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Cover Art for Developing Successful Marketing Strategies
Other versions by this Author 		Developing Successful Marketing Strategies
Author(s): Parmerlee, David
ISBN10:  0658001329
ISBN13:  9780658001321
Format:  Paperback
Pub. Date:  6/1/2000
Publisher(s): McGraw-Hill

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Table of Contents
Preface ix
Introduction xi
Part I DATA ANALYSIS 1(88)
Preparing Your Strategic Marketing Plan
3(12)
What Is Data Analysis?
4(5)
Preparing to Assess and Formulate
9(2)
Creating the Strategic Marketing Plan Document
11(2)
Summary
13(2)
Identifying Your Needs, Problems, and Opportunities
15(26)
Determining and Assessing Your Marketing Situation
16(12)
Interfacing Assessment for Planning
28(10)
Resource Assessment and Allocation
38(3)
Formulating Your Mission Statement
41(6)
Writing Your Mission Statement
41(2)
Mission Statements for Each Situation Level
43(3)
Vision Statement Inclusion
46(1)
Formulating Your Goals and Objectives
47(12)
Defining Your Goals
47(2)
Defining Your Objectives
49(1)
Objectives Versus Forecasts
50(1)
Goals and Objectives for Each Situation Level
51(6)
Interaction Among Marketing Management Levels
57(2)
Formulating Your Marketing Strategy
59(16)
Defining Your Marketing Strategy
59(2)
Marketing Strategies for Each Situation Level
61(9)
Final Composite View
70(1)
Converting Strategies into Tactics
71(4)
Control and Corrective Actions for Marketing Strategies
75(10)
Establishing Tracking and Reporting
75(2)
Control Procedures for Each Situation Level
77(8)
Presenting the Strategic Marketing Plan
85(4)
Preparing the Presentation
85(1)
Presenting and Releasing the Strategic Marketing Plan
86(1)
Support Material Usage
86(3)
Part II DATA REPORTING: FORMATS 89(88)
Formats for Unit 1
91(4)
Formats for Unit 2
95(28)
Formats for Unit 3
123(8)
Formats for Unit 4
131(8)
Formats for Unit 5
139(38)
Formats for Unit 6
177

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